Hilton hotel group has reached an agreement to add European properties to its Curio – A Collection by Hilton brand.
Reichshof Hamburg and Rumeli Han Istanbul are historic landmark hotels undergoing major renovation and restoration. The hotels are due to open in 2015 and 2017 respectively.
The Curio collection was launched in 2014 and provides a way for independent luxury hotels to partner with the Hilton Worldwide brand. The hotel’s maintain their individuality whilst having the benefits of being part of the Hilton brand.
Popular in America with hotels in Las Vegas, Dallas and Florida, Reichshof Hamburg is expected to be the first Curio to open in Europe.
Patrick Fitzgibbon, senior vice president, Europe & Africa, Hilton Worldwide said, “Europe offers a prime growth opportunity for Curio owing to its concentration of quality independent hotels. Reichshof Hamburg and Rumeli Han Istanbul are iconic properties which, by joining Curio – A Collection by Hilton, will maintain their unique characters, underpinned by Hilton’s commercial engine and global reputation.”
Reichshof Hamburg is owned and operated by RH Operations GmbH & Co. KG, a wholly owned subsidiary of Cologne based Event Hotels.
The hotel was built in 1910 and features an art deco façade and 1920’s restaurant. Reichshof Hamburg is currently undergoing a €30m renovation programme which will return its exterior to its former glory, whilst creating a new, contemporary interior. U
Rumeli Han Istanbul is owned and managed by Tarı̇hı̇ Rumelı̇ Han Turı̇zm Ve İnşaat San.Tı̇c. A.Ş. and occupies a prominent address on İstiklal Avenue, in the heart of the cosmopolitan Beyoğlu district.
The hotel is 19th centure and is a short walk from Taksim Square and Galata Tower. Set over 7 floors and includes 173 guest rooms, rooftop bar and restaurant.
Dianna Vaughan, global head, Curio – A Collection by Hilton, said, “Curio was created in response to demand from owners of hotels which have their own distinct identity, but who want to benefit from Hilton’s distribution advantages and international customer base, including more than 44 million Hilton HHonors members worldwide. Since launching Curio less than a year ago, the reception from owners and guests has been incredible, and our maiden hotels in Europe join five hotels currently trading and more than 20 in the pipeline or with signed letters of intent across the world.”