“Made in China” Luxury Brand NUO has announced the opening of its first flagship, NUO Hotel Beijing, offering highly sensory guest experiences to luxury traveller.
Developed in conjunction with Kempinski Hotels and entirely owned by Beijing Tourism Group, NUO (standing for ‘new’) aims to breakdown the lifestyle and attitudes of modern China while honoring the cultural heritage and contemporary art and culture of the country.
The NUO brand is based on four pillars: Chinese, luxury, contemporary and green. The service attitude is following BTG’s Chairman Duan’s innovative vision of Chinese hospitality, which is based on international standards, local flavors and adding value, a pioneering concept within China.
“The spectacular growth of the Chinese tourism industry in recent years has underlined the need for China to have its own distinctive ‘made in China’ luxury hotel brand,” said Duan Qiang, chairman of BTG, owners of NUO Hotels. “As one of China’s largest tourism companies, Beijing Tourism Group is proud to launch a five-star hotel group which celebrates Chinese heritage and culture.”
Hotel interiors are designed by Hirsch Bedner Associates, NUO Hotel Beijing is comprised of 438 guestrooms, including 55 suites, all with floor-to-ceiling views of the city. Elegant furnishings in warm woods and leather, hushed jewel-toned accessories, plush silk-patterned walls, rich wooden and textured marble floors combine harmoniously in a contemporary interpretation of Ming Dynasty-inspired residential style.