Sweet Inn has today officially launched in London, after opening its doors to 26 serviced apartments, meeting demands of every traveller looking to rent private lodgings, yet still crave the comforts of a 5-star hotel.
The apartments, which reside in such prominent areas of London as Mayfair, Lancaster Gate and Fitzrovia, are the result of a period of exponential growth throughout the company’s four years in operation. With over 450 worldwide apartments added to its network of high quality short-term rental offerings, the company has expanded to the UK to service the predicted rise in tourism. VisitBritain forecasts 41.7 million visitors* in 2018 due to tourism alone.
The hospitality industry is going through a profound change in recent years, seeing greater demand for a more personalized travel experience. Sweet Inn has positioned itself as the ideal solution for anyone looking to enjoy the best of both worlds; stylishly renovated and privately rented apartments with the services expected from staying at a 5-star hotel.
The company was founded by CEO Paul Besnainou, following a family Airbnb holiday in Jerusalem in 2013. Having missed the comfort and hospitality experienced when staying in a hotel, Besnainou decided to create a new kind of hospitality brand to improve the overall “apartment experience”.
Thanks to its technology-rich approach to a sector traditionally steeped in legacy systems, Sweet Inn has quickly become Europe’s largest legal provider of serviced short-term rentals that provide concierge services. The launch of London adds to its growing worldwide network, which includes Tel Aviv, Jerusalem, Lisbon, Brussels, Milan, Rome, Madrid, Barcelona and Paris.
“What really sets us apart from the rest is our technology, approach to the market and our local teams, stationed in every city we operate. The local teams operate from the ‘city lobbies’ (our centers in every city), and are there for the sole purpose of caring for our guests, much like a hotel’s lobby. They are available 24/7 via live chat on the app, by phone or in person in the city lobby. The care and all around service we provide our guests is unparalleled in the ‘vacation apartments’ universe,” says Besnainou.
The company recently appointed Eitan Reisel as the team’s new Chief Revenue Officer. Reisel joins from his previous role as Google’s Head of Gaming, and brings with him unparalleled tech background, which will help the fast growing business to continue its expansion through proprietary tech, “Coming into the travel sector from Google was like returning to the 1980s!” said Reisel. “It seemed to be a sector ripe for innovation and I was attracted to Sweet Inn’s unique proposition. We will be using our technology to enhance our offering at all levels from customer service through to the entire accommodation acquisition and management process.”
Sources: *2018 Inbound Tourism Forecast: https://www.visitbritain.org/