TAG Heuer Formula 1 Bucherer BLUE EDITIONS
The Motorsport Spirit on Your Wrist
Edinburgh, 24th September 2018.
For 130 years, Bucherer has offered its customers a large selection of outstanding timepieces from first-class watchmakers including Audemars Piguet, Baume & Mercier, Carl F. Bucherer, Chopard, IWC, Jaeger-LeCoultre, Longines, H. Moser & Cie., Panerai, Piaget, TAG Heuer and Tudor and we’re delighted to announce that today sees the heritage watch and jewellery house expand its cult collection with a motorsport watch; the TAG Heuer Formula 1 Bucherer Blue Editions.
It is through its unique relationships with the most premium and distinguished brands that the luxury Swiss watch retail house can continue to develop the Blue Editions collection and the long-standing relationship with the designers at TAG Heuer is no exception.
The central theme of the collection is the colour blue which has become a symbol of the company Bucherer, and hence an identifying feature of the Bucherer brand. The TAG Heuer Formula 1 Bucherer Blue Editions stands out thanks to its sporty yet elegant blue dial with hand-applied indexes and a rotating aluminium bezel with a 60-minute scale.
A robust and resistant stainless-steel case, the automatic watch with a power reserve of 38 hours is the ideal companion for every occasion and has been designed for the fashion-conscious gentleman who has motorsport in his blood. In addition to the stainless-steel bracelet, this special edition features a blue rubber strap, giving it a robust and effortless finish. This special edition unique model for motorsport fans will be available exclusively in the Bucherer online shop from today (24th September 2018).
CEO of TAG Heuer, Jean-Claude Biver, says, “It was a great opportunity for TAG Heuer to work with Bucherer on this special edition. This watch is another step in the longstanding collaboration for the development of our business around the world,”
For more information please contact: