Carlson Rezidor Hotel Group has signed a management agreement for Radisson RED Guangzhou South Station. Owned by Guangzhou ROFO Real Estate Development Co., Ltd., this new-build hotel is the second Radisson RED hotel for Carlson Rezidor in China and its fifth in Asia Pacific. Radisson RED Guangzhou South Station is scheduled to open in the first quarter of 2018 and brings Carlson Rezidor’s Asia Pacific pipeline to 91 hotels.
“Radisson RED provides owners and developers a product that we believe will be a leader in the lifestyle segment. The brand appeals to guests who have an ageless millennial mindset, and truly redefines the guest experience,” said Thorsten Kirschke, president, Asia Pacific, Carlson Rezidor Hotel Group. “RED is bold, alive and design-driven while being creative in its functional use.”
For Radisson RED the hotel experience is enhanced by art, music and fashion. The brand leverages local art and multi-functional design solutions to flow between spaces, breaking down the walls traditional hotels use to separate areas such as lobby, restaurants, bars and meeting spaces. Instead, Radisson RED marries these into one integrated, flowing ‘social hive.’ This same concept applies to RED’s signature food and beverage outlets OUIBAR and KTCHN, which again form a free flowing space where guests can enjoy locally sourced, sustainable food inspired by street fare served simply and efficiently accompanied by a Coffee + Craft culture focused on great local coffee and beer. Touches of Scandinavian design are evident in the guest rooms with efficient, modern, yet functional furniture pieces – highlighted by replacing the conventional desk with RED’s signature picnic table.
Radisson RED Guangzhou South Station is the fifth signing for the brand in Asia Pacific and 10th signing globally.Carlson Rezidor plans to open 60 Radisson RED hotels globally by 2020.