If you know TLE you will know we love W Hotels – so we are super excited by their latest music initiative the first-ever W Sound Suite at W Bali – Seminyak.
This private music studio and writer’s room will be the place for professional recording artists, studio musicians and producers, in addition to hotel guests, to record in style while on the road. Additional studios in music meccas around the world will be unveiled later this year at W Hollywood, W Barcelona and W Seattle, with more to come.
“W has a long history of musicians staying, playing, and celebrating at our hotels,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “We know that inspiration can strike at any moment, so the W Sound Suite is today’s tech-savvy version of scribbling lyrics on a cocktail napkin. Bali, a vibrant and creative hub often called ‘the alternative Ibiza’, is the perfect setting for our first music studio, with Hollywood, Barcelona and Seattle to follow. After all, who can’t find inspiration in paradise?”
W Sound Suites are in part the brainchild of the W brand’s North American Music Director, DJ White Shadow, the Chicago-based producer best known for his work with Lady Gaga. He has been working with W to identify the best sound equipment and studio layout to ensure the suites are optimal for professional use.
“While travelling around the globe making music for the last decade, I’ve run into many challenges including costly studio rentals, the risk of disturbing other guests, and not being able to find a suitable place to listen to or create music,” said DJ White Shadow. “We dreamed up an environment for musicians to create that is convenient, stylish and functional. I’m thrilled to partner with the equally innovative team at W Hotels – there isn’t another brand that could bring this idea to life on such a global scale and in such an innovative way.
The first W Sound Suite at W Bali offers a stylishly sound-proof space featuring a lounge big enough for a proper entourage. The main mixing room includes professional equipment from industry favourites Native Instruments, Pioneer and Moog, as well as a private vocal booth overlooking a tropical garden.
To celebrate the launch, W Bali is hosting a new content series in collaboration with upcoming artists called ‘Sounding Off With…’. Monthly video vignettes will capture podcast-style conversations and provide a raw, real and rare peak into the life of a touring artist and their inspiration. LA-based electronic indie duo, Classixx, will kick off the series and throughout the year, W Bali plans to bring together unique musical talent from around the world to produce exclusive mixes, premiere new tracks and deliver intimate in-studio performances that will be available via The Angle, an online magazine celebrating life with a W slant.