The Bloomsbury is a 1928 Sir Edwin Lutyens, Grade-II listed building on Great Russell Street in London and a member of The Doyle Collection, the family owned group of luxury hotels in Ireland, UK and US. Just a stone’s throw from the hustle and bustle of Tottenham Court Road, The Bloomsbury building was originally modelled on Queen Mary’s doll’s house, and is situated in the renowned borough where the famed Bloomsbury Set lived, worked and partied in the early half of 20th century. The Bloomsbury is a stylish hotel choice for travellers visiting London and also a popular meeting place for locals as they enjoy afternoon tea at Dalloway Terrace or cocktails at The Coral room
Modern day travellers, locals to enjoy the stylish bar and restaurant, couples, business traveller
The hotel’s interiors feel more akin to a private home, than a traditional hotel, thanks to beautiful design and handpicked artwork. The warmth of service that stems from family ownership is noticeable and makes for a personalised and memorable experience for guests.
The Bloomsbury hotel is nestled in the centre of the theatre district, just a stone’s throw from Soho and Covent Garden. It’s the perfect base to explore the nearby treasures, including The British Museum, Oxford Street, Theatreland and more. However, what continues to make Bloomsbury such a timeless hidden London gem, is its elegant garden squares and streets lined with an eclectic selection of shops and boutiques.
Rooms and Suites
We recommend booking one of the spacious Luxury Studio Suites which are decorated in a rich, regal palette, with designer rugs, solid wooden furniture and velvet-upholstered armchairs.
It is the playful design running through the hotel that attracts guests again and again. A muted colour palette is accented with an electric mix of furnishings, artwork and lighting. One of the crown jewels of the hotel is The Coral Room, a magnificent double heighted all-day restaurant and bar that was sensitively restored due to the building’s listed status. The original panelled walls were retained and given a high-gloss lacquer finish in vivid coral – a colour that Lutyens was fond of. This aesthetic continues through to the ceiling, highlighting the five bespoke Murano glass chandeliers. British illustrator Luke Edward Hall was commissioned by Gallagher to create over 50 original pieces of art inspired by the surrounding Bloomsbury area and the architecture of Lutyens. The bar itself has a Calacatta marble top with a high-gloss moulded timber front, and the back bar features antique mirror and brass detailing, to reflect the iconic heritage of the hotel and building.
Food and Drink
The Coral Room offers healthy all-day dining options including classic small plates and light bites. These perfectly accompany the extensive list of premium English sparkling wines and their innovative cocktails.
Not forgetting Dalloway Terrace, where guests can reconnect with friends and family over a delicious lunch or afternoon tea. The garden setting has quickly become one of London’s most sought after alfresco dining hotspots. The terrace goes through famous seasonal transformation promising a stunning floral installation, creating an elegant quintessentially English feel.
Meanwhile, The Bloomsbury Club Bar has a members’ club feel and is furnished with plush leather armchairs, atmospheric lighting and rich mahogany panelling. Here, guests can let the in-house Cocktail Diviner pick their drink for them – this innovative cocktail menu involves a mystical character who chooses your cocktail based on your mood and a deck of tarot cards!
Facilities and Activities
Guests can enjoy the stunning Coral Room or unwind in a comfy armchair in the Sitting Room. For those wanting to explore, the hotel is nearby to the hustle and bustle of Tottenham Court Road and neighbors The British Museum, Theatreland, Soho and Covent Garden.
Address: 16-22 Great Russell Street, London, WC1B 3NN