Accommodation Spotlight Europe Hotels

Aristocratic Aspirations At SIR Hotels

Looking to further its curation of hotels unified by discerning design, pitch-perfect locations and exquisite pedigree, SIR Hotels announces three properties opening in Berlin, Hamburg and Amsterdam.

Although each property boasts a unique design concept defined by their noble namesake, they all reject the traditional hotel model and instead imbue a sense of staying at the home of a close friend—albeit one with impeccable taste in city pied-à-terres. And thanks to a strategic partnership with restauranteur extraordinaire Yossi Eliyahoo’s The Entourage Group, the hotels’ culinary offerings are sure be nothing short of exquisite.

Sir Savigny, Berlin, Germany

Sir Savigny’s eponymous host is the consummate epicurean traveler finally putting down roots in the emerging district of Charlottenburg, west Berlin. Opening Oct. 2016, Sir Savigny’s traveling sense is demonstrated in the 44 luxurious guest rooms, elegantly outfitted by Amsterdam-based designer Saar Zafrir to ensure the utmost comfort and convenience.

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Sir Adam, Amsterdam

Innovative, award-winning New York-based agency Icrave has been entrusted with the design of SIR hotel’s second outpost in the Netherlands, the achingly chic pad of music aficionado Sir Adam. Taking to the decks at the iconic A’DAM tower in winter 2016, Sir Adam is set to become the pulse-quickening cultural hub at Amsterdam City IJ-River.

Sir Nikolai, Hamburg, Germany

Urbane, charming, and effortlessly elegant, Sir Nikolai’s hosting skills are a lesson in philoxenia, as guests at the waterside mercantile mansion will soon discover. Opening winter 2016 on the Nikolaifleet canal in Hamburg’s old town, design agency FG Stijl have directed their award-winning nous to artfully combining the stately merchant townhouse and adjoining goods store to create Sir Nikolai’s 94-room debonair digs.

www.sirhotels.com