Home & Garden Lifestyle

Have A Look Around Made.com’s Virtual Apartment

European design brand MADE.COM has launched its first virtual, see-now-buy-now experience, showcasing its AW20 collections in a curated apartment in Amsterdam. Opened in late 2019 and located above the MADE showroom in the heart of the Dutch capital, the 80m2 apartment has been beautifully furnished with a host of design-led furniture, lighting and home accessories from the brand’s latest collections.

Customers and the general public from around the world are invited to explore The Apartment online and discover MADE’s AW20 pieces from the comfort of their home. The interactive showcase spreads across four rooms presenting three key trends which include: Nordic Move On (living and dining rooms), The New Soft (lounge), and Luxe Maximalist (double bedroom).

As viewers move through the virtual space, they can click on a series of tags for individual stories behind MADE’s products; from design details to inspiration and designer collaborations. A complementary audio guide, led by MADE’s Design Director, Ruth Wassermann, is also available as part of the virtual tour. What’s more, viewers can shop the new AW20 pieces.

As viewers move through the virtual space, they can click on a series of tags for individual stories behind MADE’s products; from design details to inspiration and designer collaborations. A complementary audio guide, led by MADE’s Design Director, Ruth Wassermann, is also available as part of the virtual tour.

www.made.com/virtual-apartment