Arriving in Paddington’s Norfolk Square this autumn, THE PILGRM will officially open to the public on 1st November 2017. A pioneering new venture from long time collaborators Jason Catifeoglou, Andreas Thrasyvoulou and Steph Thrasyvoulou, The Pilgrm is a considered reinterpretation of a traditional hotel.
A newly thought out iteration of hospitality, The Pilgrm redefines some of the long-established parameters by carefully transforming selected elements and services, driven only by the desire to enhance the comfort and ease of their guests and visitors.
Housed in Victorian buildings which have been restored to their former glory, the hotel features four different categories of 73 carefully appointed bedrooms – Bunk, Small, Medium and Large – as well as a ground floor neighbourhood Cafe and first floor Lounge.
Thoughtfully and sensitively designed, the bedrooms feature the key touches of modernity and luxury which collectively enable a comfortable stay. Free high-speed Wi-Fi, a Marshall Speaker, 100% organic cotton mattress, Egyptian cotton sheets and towels, bespoke natural toiletries and hairdryer are present in each bedroom. All bedrooms except the Bunk category are equipped with sleek Samsung television sets.
The Pilgrm’s point of difference is apparent with the careful selection of books, magazines, plants and unique artwork by Keith Cunningham, Jo Bondy and Lydia Makin that provide the final touch to each room. In lieu of minibars or room service, 24hr communal Pantries are available throughout the building. The Pantries are filled with a premium selection of tea, coffee, hot chocolate and snacks.
Located on the entry level of the hotel, alongside the Cafe, is the Larder – a small-scale in-house store. Also doubling as an innovative alternative to room service, the Larder will feature a selection of high quality snacks and food items, in addition to a curated selection of magazines will be art, travel accessories and other eclectic items.
In place of a usual reception area, the ground floor Cafe serves as a welcome area for hotel guests, open to both locals and visitors alike. The Cafe will also function as a typical neighbourhood coffee shop, serving quality coffee, teas and pastries for hotel guests, locals and passers-by.
The full check-in process is carried out via the hotel’s website prior to the guest’s arrival, and a 24-hour host is on hand in the Cafe to hand out room keys and provide any guidance guests require.
The first-floor Lounge will feature the elegantly designed drawing room, accommodating approximately 30 covers and an open kitchen and bar. Food and drinks are served here all-day, featuring a menu that celebrates plates and drinks from around the world – such as Kimchi rice, tea poached egg & condiments for breakfast and the ultimate mushrooms and Dolcelatte cheese toastie in the evening – with the kitchen run by Head Chef, Sara Lewis.
The cocktail offering is an exciting collaboration with some of the best cocktail bars from around the world, featuring drinks exclusively loaned to The Pilgrm, but made here in London. Featured bars include: The Midnight Rambler in Dallas, USA; The Clumsies bar in Athens, Greece; Operation Dagger in Singapore; Bar Trench in Tokyo, Japan; Jerry Thomas Project, in Rome, Italy and Bar Termini in London. The cocktails are pre-mixed and presented in specially crafted glass bottles, which can be purchased as a limited edition collection.
With an understated luxury, the buildings’ original Victorian architectural features – including notably the striking timber staircase leading to the Lounge, as well as the cast iron balustrades on the steps leading to the bedrooms – have been lovingly and painstakingly restored to their original glory. Some 50 layers of paint built up over the past 100 years were carefully removed from the balustrade to reveal the original ornate cast iron and 300 man hours have been spent restoring the timber staircase leading to the lounge.
A mix of reclaimed and restored furniture and fittings feature throughout the property. Bedrooms feature Tom Dixon cloud carpets; ‘Wails’ (wardrobe/rail) in place of traditional wardrobes – an original design by The Pilgrm’s interior design team; 200-year-old parquet flooring reclaimed from schools, military facilities and other institutions; as well as restored radiators reclaimed from a number of hospitals and schools.
The Pilgrm offers a refreshing break from the ordinary. Through a sensitive restoration, the original features of the Victorian-era building have been brought back to life. With a nod to yesterday’s craftsmanship and the future of hospitality, The Pilgrm offers a modern experience with vintage charm.