Luxury News

Spain Launches #SpainWillWait Video To Keep Destination Front Of Mind

The national tourism agency responsible for marketing Spain’s destination worldwide, TURESPAÑA, has launched a video titled ‘#SpainWillWait’ (España te espera) across its social media channels.

We can’t wait to head back to the beaches, natural parks, and cultural gems of Spain. But whilst we stay home, Spain promises to wait. Take a look at the video here:

The objective of the initiative is to consolidate tourists’ loyalty to the destination by reminding them of all that Spain has to offer and all that can be enjoyed once the COVID-19 crisis has passed. The video looks to convey an evocative idea of Spain, transporting holidaymakers from their homes and strengthening lasting emotional ties with the destination.

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Andrew is a Marketing Communications consultant, working within the wellness, travel & lifestyle sectors. His track record in PR, marketing and branding spans 30 years. He writes regularly on international wellness, travel, and lifestyle themes with a particular passion for the Mediterranean and the Americas. Originally from the UK, Andrew Forbes has lived in the US and France but now calls southern Spain his home, where he is a specialist in hospitality marketing and content, as well as a Contributing Editor for Spain’s leading English language newspaper. www.andrewforbes.com

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