As a UK-based business,(albeit with HQ in Edinburgh) we are in huge support of the continued growth of high-end hotels in Europe, with the UK leading the way.
Unsurprisingly London, already home to over 100 5-star hotels, is the hive of expansion with iconic names such as Waldorf, St Regis and Zetter due to open later this year (2026), all highly regarded additions to the established collection of historic and prestigious properties.
And the recent opening of landmark hotel Six Senses London is not just a milestone for IHG Hotels & Resorts’ Luxury & Lifestyle portfolio or the city, it’s another reminder of how the luxury (travel) sector is shifting. Hotels are further cementing their positioning as lifestyle brands and as a ‘destination within a destination’ with Six Senses London, being a prime example of this.
Although the Six Senses core value has always been centred around creating a world beyond the resort offering, if you think of a Six Senses holiday years ago the immediate concept to spring to mind was a long-haul holiday for a lengthy period in a secluded destination, perhaps even a ‘once-in-a-lifetime’ occasion, however with properties in city centre locations including Rome and Kyoto, the Six Senses proposition is even more accessible and increasingly integrated with ‘everyday life’ as the choice location for the new Six Senses London shows.
The Whiteley, a historical address with a transformed multi-purpose offering, sits between Hyde Park and Notting Hill and is a convenient setting for an aligned local audience combining this with Six Senses Place, the first private members’ concept for the brand, further demonstrates a deep understanding of how much value Six Senses guests and residents place on feeling a sense of community.
Another market influence that shapes the Six Senses London offering is the prioritisation of health and longevity amongst its target audience. Occupying a 2,300-square-metre space the Six Senses London spa goes way beyond relaxing treatments, with facilities including London’s first hotel magnesium pool, cryotherapy, flotation and recovery spaces, a longevity clinic, a Biohack Recovery Lounge, and a state-of-the-art space dedicated to performance.
The significant investment in an offering and location amenable for both hotel guests and locals is another demonstration that this brand can remain true to its original value of creating a connected world whilst successfully transcending and combining the ever-changing demands of both the hospitality and broader lifestyle markets.
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