The modern W brand attracts the young and trendy, and in Dallas, the hotel has taken on a ‘Cowboy Cool’ vibe. Located in the downtown area across from the American Airlines Center and next to Victory Park, it has a 24/7 FIT gym, the AWAY Spa, the rooftop WET® deck infinity pool area and a Living Room Bar. In recent weeks, it’s also added, Villa Azur, a chic and glamorous French Riviera-inspired restaurant. Each room comes with a 32-inch flat-screen TV, a minibar, a snack box and round the clock room service, with most offering city views. Like the Ritz-Carlton, this is a pet-friendly property.