The somewhat stark contemporary exterior of this luxurious hotel is enlivened by splashes of bright and bold colour throughout. Many of Hamburg’s top attractions can be reached on foot within ten minutes or less from the SIDE, while guests can unwind after seeing the sites in the colourful and chic colourful SPA inSIDE. While each of the guest rooms is very comfortable, the best rooms can be found on the tenth and eleventh floors. These ‘flying’ suites are set with impressive limed oak floors and the views of the city are superb.  Guests will want to allow time to gather at the hotel’s sky lounge at the end of the day so that they can sit and sip a cool cocktail or two while watching the sun slowly set over the city.