Ruby Zoe is located in Notting Hill Gate, the hotel features 173 rooms spread across six floors in a new building. Inspired by Notting Hill’s history and Caribbean heritage, the hotel’s design reflects the vibrant culture of the neighbourhood, incorporating elements from the 1970s, Portobello Road’s colours, and the Caribbean islands. The ground floor offers an open and expansive space with glass fronts, housing a bar, a retail area with a vinyl store curated by resident artists, and a public area for guests and locals to relax or work. The hotel follows Ruby’s Lean Luxury philosophy, providing top design and high-end amenities at an affordable price. The rooms feature open washstands, glass rain showers, fresh white decor, and cherry wood wall panelling. Artwork above the beds depicts colourful houses in Notting Hill. In fall 2023, a glass mosaic artwork by Zak Ové, celebrating the area’s heritage and carnival traditions, will be installed on the hotel’s facade. The hotel’s prime location allows easy access to Kensington Palace, Hyde Park, Portobello Market, and Notting Hill Gate Underground Station.