Positive Luxury are the sustainability experts for the global luxury industry. It was founded at a time when few luxury brands had any interest in what we now call sustainability, but fast forward 10 years and the consumer, investor and legislative landscape has shifted significantly and continues to. We have spent over a decade being ahead of the curve and supporting clients reach ever higher standards – a result of the demand for support we have become the go-to sustainability experts for the luxury industry.
We are trusted by over 200 luxury brands across fashion & accessories, beauty & fragrance, jewellery & watches, living & interiors, premium drinks and travel & hospitality.
Services
Positive Luxury helps businesses meet higher standards for people and nature –we transform luxury for the good of all. From ESG+ assessment and carbon accounting to consultancy projects and training, our experts provide unrivalled support to global luxury brands – helping to fast-track sustainability action. Because we are a small team, our bespoke service levels are unrivalled.
At the core of all our services is our 4-part methodology built on the very highest international agreements, global frameworks and international standards as well as potential legislation. Our most prestigious service is Butterfly Mark Certification – a comprehensive process which helps businesses transition and gives stakeholders third-party verification a brand can be trusted when it comes to sustainability performance. This also includes a groundbreaking digital brand passport too called the Connected Butterfly Mark which can be used as a QR code or online widget to engage people with the brands sustainability performance.
Industry Experts
Why are we trusted by global luxury brands:
- We are the luxury specialists – we have only ever worked with luxury
- Our bespoke methodology is tailored to each luxury business size, industry and business model – we are not a one-size-fits-all all approach
- Our team provide unrivalled support throughout your sustainability journey
The Positive Luxury Mission
Our mission is to shape a sustainable future for luxury by redefining the business model and rebuilding consumer trust.
Founder
Amy is the CEO of Positive Luxury, the leading sustainability experts for the global luxury industry. Amy brings 25 years of global experience across business turnaround and transformation, brand and commercial strategy, digital commerce and communications and sustainability best practice gained across media, retail, and luxury goods. Most recently she led the successful turnaround of Molton Brown as CEO & President and joined PE-backed Clive Christian Group to modernise the brand and operations and deliver rapid growth. Amy has overall responsibility for the strategic direction of Positive Luxury. By championing a new definition of luxury that aligns the core principle of luxury and sustainability, she aims to accelerate the actions of the luxury industry and the collective positive impact it can make on nature and people.
Read our interview with Amy Nelson-Bennet CEO of Positive Luxury
Contact
If you would like to find out how Positive Luxury can support your business, please contact – James Edney, Client Director james.edney@positiveluxury.com
