Urvshi Marwah is the founder of The Suite Sojourn, a full-service luxury travel and lifestyle consultancy firm with operations in both New York City and Dubai. After earning an Honors Bachelor of Science followed by a Doctor of Medicine degree —and a career in finance, she realised her true calling lay in the transformative power of luxury travel. We met with Urvshi to learn more about her journey, the evolution of The Suite Sojourn, her predictions for the future of global luxury travel, and what it’s like to curate high-end experiences for guests.
For readers not familiar with The Suite Sojourn please give us a little teaser of your offering.
Unlike the traditional travel agents of the past, The Suite Sojourn operates as a true advisory—much like your legal counsel or financial advisor, just a lot more fun to work with! We engage clients in a consultative process to design journeys that reflect their individual desires, values, and rhythms of life—no two itineraries are ever the same.
As a full-service luxury travel and lifestyle consultancy, The Suite Sojourn, redefines what it means to experience the world. We specialise in curating transformative journeys for discerning travelers—executives, entrepreneurs, couples, and families—who value time and crave authenticity, beauty, and exclusivity. Whether it’s a spiritual retreat in Bhutan or a private villa escape in Turks and Caicos, we turn travel dreams into flawless, deeply enriching realities.
How did the idea for The Suite Sojourn come to you? Tell us more about your journey to making the idea a reality.
The idea began from a personal need—I was often the one designing elaborate itineraries for friends and family, weaving together my love for travel with my eye for detail and cultural curiosity. With a background in medicine and later finance, I developed a strong appreciation for the value of time and the need for efficiency and trust in high-stakes environments.
Over time, I identified a gap in the market for bespoke luxury experiences that went beyond the transactional. I envisioned a service rooted in emotional intelligence and global fluency—offering journeys that weren’t just luxurious, but personal and transformative. The Suite Sojourn became a natural extension of my passions, global exposure, and professional discipline.
Describe a typical day for you if such a thing exists!
You’re absolutely right—no two days are ever alike! Mornings often begin with client calls in Dubai or Europe, and if I’m traveling, they may end with property visits in the Maldives or meetings in India. I might spend the day refining an Africa safari itinerary, consulting on a milestone celebration in Tuscany, or troubleshooting a last-minute change for a client mid-journey.
What remains constant is my hands-on involvement—I’m personally engaged in each journey we craft to ensure it reflects the signature discretion, personalisation, and detail that define The Suite Sojourn.
You graduated with Honors Bachelor of Science followed by a Doctor of Medicine and then went on to work in Healthcare Investment Banking. Please tell us about your transition from this sector to the luxury travel market.
It was an unconventional, unexpected but surprisingly organic and a fulfilling shift. Healthcare and finance gave me analytical rigor, attention to detail, and an obsessive commitment to client satisfaction—all of which now inform how I approach travel planning.
But I’ve always been drawn to cultural immersion, storytelling, and connecting people to meaningful experiences. Having traveled to nearly 60 countries before launching The Suite Sojourn, I was able to combine my firsthand knowledge with a global network of vetted partners. This allows me to create journeys that are not only flawless logistically but also emotionally resonant and soul-stirring.
One of the core premises of The Suite Sojourn is entirely bespoke travel, making an individual’s travel dreams a reality. Please tell us how you make this happen.
It starts with deep listening—understanding the client’s “why” behind the trip. Is it a celebration? A desire to reconnect? A personal milestone? From there, we custom-design every detail—accommodation, transport, immersive experiences, dining, wellness, and more—curated to engage all five senses.
We don’t replicate trips; we craft journeys with intention. The result is a journey that feels like it couldn’t have been created for anyone else—because it wasn’t.
Despite being based in the NYC and Dubai, you have a global clientele. Is there such a thing as a typical The Suite Sojourn client?
I have guests from all over the world (thanks to referrals, and Instagram. While our clients are incredibly diverse—spanning geographies, industries, and generations—they all share two things: they value their time and LOVE their curated trips that take them off the beaten path for a memorable experience. Many of our clients are time-poor yet experience-rich individuals—entrepreneurs, executives, couples or multigenerational families—seeking journeys that are meaningful, seamless, transformative and tailored entirely to them. Our discerning clients look to us not just to save time, but to enrich it.
Have you observed any shifts in your client demographics and their requests over recent years?
Definitely. Clients are now seeking purpose-driven travel—experiences with emotional and cultural depth. There’s a rising desire for sustainability, privacy, and personalisation. Post-pandemic, there’s also a stronger desire for privacy and exclusivity—private villas, yachts, and off-the-grid experiences are in high demand.
We’ve also seen a growth in multigenerational travel—families wanting to reconnect and celebrate milestones together, across borders and generations through shared, immersive experiences.
Beyond your own client portfolio demands, what are your predictions for the foreseeable future of luxury travel? How will you incorporate these into your own offering?
Luxury travel is shifting toward being more intentional and deeply personal. It’s no longer just about visiting a destination—it’s about truly connecting with it. We’re seeing growing demand for cultural authenticity, transformational experiences, and long-term, concierge-style travel planning. Travelers are leaning toward private options: yachts over cruises, villas over large hotels, and intimate boutique properties are becoming increasingly sought-after.
To meet these evolving expectations, we’re expanding our global private partnerships, integrating real estate advisory for clients interested in extended stays or ownership, and providing a higher-touch, fully personalised concierge experience before, during, and after travel. We believe the future lies in a return to the true travel advisor—someone with trusted relationships, insider access, and the ability to step in when things go off course—offering the human touch that faceless reservations simply can’t provide.
The Suite Sojourn is known for expertise in Asia—Bhutan, India, Japan—as well as luxury destinations like French Polynesia and Turks and Caicos. What draws you to these locations and are there any others that you think are completely overlooked as a luxury holiday destination?
I’m drawn to destinations where tradition and natural beauty intersect. Bhutan offers spiritual richness and intention; India presents a sensory spectrum unlike any other; and Japan offers both refinement and depth. French Polynesia and Turks and Caicos, meanwhile, are sanctuaries for serene indulgence.
As for overlooked gems—I’d say Mongolia and Puglia remain delightfully under the radar for the discerning traveler seeking something soulful.
What are your ambitions for the future of The Suite Sojourn – anything exciting in the pipeline?
We’re expanding our global concierge network and continuing to secure even rarer experiences—private island buyouts, ultra-exclusive cultural events, and bespoke wellness immersions. We’re also growing our real estate advisory services to support clients who want to create a deeper relationship with their favorite destinations.
That said, our boutique philosophy won’t change—we’ll remain intimate, discreet, and obsessively client-centered.
You cover a wide range of luxury destinations, which are your favorite three and what makes them so special?
It’s always difficult to narrow it down to just three, but here are a few destinations that truly stand out to me.
First, Turks and Caicos – particularly Pine Cay, which I like to call a “billionaire’s island without the pretension.” It’s the perfect place to disconnect from the hustle of daily life while still enjoying top-tier service. The beaches are pristine, the vibe is effortlessly relaxed, and there’s a rare sense of privacy and tranquility that’s hard to find elsewhere.
Next, Thailand, which offers an entirely different yet equally enriching experience. Known as the Land of Smiles, it’s a destination that caters to every type of traveler – from backpackers to ultra-high-net-worth clients. Whether you’re seeking vibrant cities, serene beaches, or misty mountain escapes, Thailand delivers it all with warmth, hospitality, and some of the finest service in Asia. As someone who considers herself an Asia expert, I always appreciate the depth of culture, cuisine, and contrast the country offers.
Lastly, Bhutan holds a very special place in my heart. Tucked away in the Himalayas, it’s a destination that’s both spiritually enriching and visually breathtaking. Its commitment to sustainability, the deep-rooted Buddhist traditions, and landmarks like the Tiger’s Nest Monastery make it unlike anywhere else. I especially love the blend of luxury and authenticity—whether you’re staying at the Six Senses lodges, Amankora properties, or experiencing a homestay with locals, Bhutan offers an unforgettable, soul-nourishing journey.
Luxury is highly subjective – what does it mean to you personally?
To me, luxury is the freedom to be present and the warmth of the people. It’s the art of anticipation—where every detail is executed seamlessly, allowing you to experience the world without distraction or friction.
It might be a private jet ready for a spontaneous getaway, a rare bottle of wine awaiting your arrival, or eating at a local’s home or simply never having to repeat yourself. True luxury is measured by how effortlessly extraordinary the experience feels, it’s not just about opulence but how deeply the experience resonates and reflects one’s individuality.
Finally, what is your life motto?
“Live fully, travel deeply.”
It’s a reminder to approach life and move through the world with curiosity, presence, and purpose—whether I’m discovering a new destination or crafting an unforgettable journey for a client.
Instagram: @thesuitesojourn
Website: https://thesuitesojourn.com/
