5 Star Hotels Accommodation England UK

Brown’s Hotel, a Rocco Forte Hotel in Mayfair, London


Located in Mayfair with one of the most prestigious addresses in London, Brown’s is a quintessentially British hotel with an unrivalled history as London’s first hotel, dating back to 1837. It is also Rocco Forte’s only London hotel. From Michelin-starred cuisine and the world’s most expensive cocktail, to the urban oasis of The Spa and the hotel’s history, Brown’s Hotel offers a quintessentially British experience.


Bond Street, Fortnum & Mason, Green Park and Buckingham Palace, and the Royal Academy of Arts; with Mayfair on your doorstep, you’re unlikely to run out of things to do. Enjoy the nearby park’s open spaces, history and heritage at Buckingham Palace, or the boutiques and arcades on neighbouring streets. Discover the art galleries of Cork Street, the theatres of Shaftesbury Avenue, and some of London’s finest restaurants and bars, for a quintessentially British escape. The hotel’s concierge have all the inside knowledge to guide guests during your stay. 

Idea for

Visitors looking for a sophisticated retreat in the heart of London’s luxurious borough of Mayfair. The hotel of choice for royalty, presidents and literary greats over the centuries, Brown’s Hotel is an enduringly distinguished destination in London. For those who enjoy history, the hotel’s previous guests of Rudyard Kipling and Sir Winston Churchill, amongst others. For foodies, the hotel’s restaurant and bar cover appetites for all times of day and preferences.



Designed by Olga Polizzi, the Director of Design for the Rocco Forte group, Brown’s personifies the refined sophistication of modern British luxury. Stylish wallpapers, striking art and photography, and traditional furnishings all fuse together to create a modern yet authentic, luxury British hotel.

Rooms & Suites

Unmistakably British, the inviting rooms and luxurious suites offer exceptional comfort and style, marrying heritage features with contemporary touches, having been designed by Olga Polizzi.

The Kipling Suite, named in celebration of Rudyard Kipling who wrote The Jungle Book during one of his many stays at Brown’s – and many feature antiques and contemporary artworks, creating an elegant and fashionable aire.

Food & Drink

The hotel’s new restaurant, Charlie’s, opened in September 2019 and is directed by the acclaimed Michelin-starred Chef Adam Byatt who joined Brown’s as Chef Director. Charlie’s is named after the founding Forte, Lord Charles, who loved traditional charm as well as modern touches in his hotels. In his honour, Charlie’s marries much-loved convention with modernity, showcasing the evolution of British cuisine, with cosy booths, antique panelling and bright botanical wallpaper.

The Donovan Bar is an intimate, playful yet cosy space to enjoy cocktails by the world-famous cocktail maestro, Salvatore Calabrese and his team, or even indulge in the world’s most expensive cocktail. Inspired by its namesake, celebrated photographer Terence Donovan, this stylish drinking den is adorned with his iconic 1960s prints and sleek, photography-themed accents.

Brown’s also boasts The Drawing Room for an award-winning Afternoon Tea, which even Queen Victoria chose as one of her favourite destinations. With original wood panelling, striking contemporary artworks and a genteel ambience, Brown’s tea-room is a setting that marries traditionally English sensibilities with modern sophistication.

Other Activities

The Spa at Brown’s is a tranquil haven in the heart of Mayfair that offers an extensive treatment menu encouraging visitors to balance their mind, body and spirit. The spa offers a selection of treatments with the signature Forte Organic Rituals, the bespoke Irene Forte Skincare range made from natural, mineral-rich ingredients grown at the Verdura Resort in Sicily, and this month the spa has launched a new range of ‘urban treatments’. These are aimed for a quicker ‘lunch break boost’ with treatments including the Midday Miracle Boost Facial and The Lunchtime Wonder Fix.

Guests wishing to explore art, culture, fashion and jewellery couldn’t be better located with Mayfair’s surrounding boutiques, shops and galleries. 

Visitors who enjoy exploring greener spaces have Green Park 5-minutes walk away or Hyde Park and its famous Serpentine Lake and Lido a mere 15-minutes walk away; both provide great cycling paths too for the whole family.

Those looking to seek out Britain’s history and heritage can head down to Buckingham Palace just moments away through Green Park.

Prices From

Rooms start from £520 per night (B&B basis)

Transport Links

National railway stations including Victoria, Waterloo, Paddington, Kings Cros St Pancras and Euston are all a short drive away (ranging 10 – 25 minutes). London City Airport is less than an hour’s drive away.

Valet parking is available nearby.

Website: www.roccofortehotels.com

Address: Albemarle St, Mayfair, London W1S 4BP

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