As of 2023, Thai hospitality giant Centara has opened its first property in Ubon, showcasing ultra-local culture, alongside nationally reputed service standards. 160 bedrooms and suites range from 29 to 47 square metres, some with the addition of private balconies. The hotel’s all-day dining concept, House of Kin UBON, serves Thai, Japanese and international dishes, as well as baked goods. While the poolside eatery, Pineapple Cocktails Club by Teens of Thailand, provides lighter meals and drinks with a view. The hotel is both business traveller and family-friendly, with plentiful meeting spaces and a warm and welcoming philosophy.