Sitting right on the beach with views of the Beni Snassen Mountains, this international chain hotel has fully harnessed a local spirit. The decor in the bedrooms and public spaces and cuisine in four restaurants is heavily Berber-inspired. But it’s designed to appeal to a worldwide clientele in its amenities. Iberostar has multiple places to swim: a dedicated entertainment pool with water sports, pools for children, a relaxation pool and an indoor pool. Star Camp provides 140 children’s activities across three age groups. And for the grown-ups, there’s a spa with a water circuit, a Turkish bath and an ‘Aliveness’ wellness programme.