This modern glass-fronted building has 249 naturally styled bedrooms and suites, each with traditional Japanese tea sets, Grown Alchemist toiletries, 4k ultra HD TVs, contemporary detailing and the brand’s own luxury mattresses. A wellness centre includes a Pilates Reformer studio and treatments such as Nobu Zen, the brand’s signature ritual incorporating stretching and massage. Whether you stay here or not, do eat here. Nobu’s international range of restaurants have a trademark style, incarnated by the highly acclaimed Tokyo-based Chef Nobu Matsuhisa. There’s a Japanese-inspired afternoon tea, lounge, bar and Laurent-Perrier Terrace overlooking Portman Square and serving Nobu’s signature dishes.