A striking, almost Brutalist exterior welcomes those arriving at the Japanese hotel group’s East London home. The Asian influence is strong in the minimal and at times futuristic, Tokyo-like decor, that’s mixed with contemporary European style. Below ground is the restaurant, club, access to a garden, sushi and whisky bars, where the DJs play cool beats – this is certainly a place to be seen. And while rocking a grown-up feel, Nobu is welcoming to kids, providing them with a gift pack on arrival. Guests can also spend time in the hotel’s Pilates studio, relaxing in the treatment rooms and breaking a sweat in the Technogym.