This was the first ever Hoxton hotel to be launched, landing in Shoreditch in 2006, at a point when the district was beginning to emerge as one of the hippest haunts in the capital. Beyond the brick and glass exterior is the kind of decor that typifies modern East London; a blend of urban, industrial and retro chic. There are 210 bedrooms with design features like parquet floors, accent headboards, distressed-effect rugs, leather Chesterfield wingback armchairs and backlit mirrors. Guests can hang out in the rooftop restaurant and bar, on a lounging sofa by the fire in the lobby, or at the Hoxton Grill.