Hotelier Ian Schrager designed this one-of-a-kind Fitzrovia hotel, set in a row of Georgian townhouses. It’s ideal for those who want to stay in true luxury but with West End and Soho nightlife on the doorstep. Past and present are blended in this boutique space, where period features are complemented by forward-thinking innovative furnishings and decor. Step inside one of the 172 rooms and suites, and you could imagine you’re aboard a private yacht. Dine at Berners Tavern hosted by Michelin-starred Executive Chef Jason Atherton and drink in the Punch Room. Many guests visit for the ‘happenings’, a programme of events for adults and families, including immersive gong sound meditation retreats and cocktail masterclasses. But the pièce de résistance has to be the 2098 square foot Penthouse with wraparound landscaped terrace and 360-degree views of the capital.