Conveniently located in District 1, within the high-rise Times Square Building, this hotel is palatial. At lobby level, you’ll find an enormous 24-carat gold carriage clock. Climb to the rooftop and you can swim in the pool with views of the river. Everything here is ostentatious, with displays of champagne and caviar, heavy silver candelabra, polished marble services, heated toilet seats, expensive art pieces and ornate rococo ceilings. It’s the opposite of simplicity, embracing its guests with contemporary opulence. Two formal and two casual restaurants, a two-floor spa and a fitness centre are also found within the impressive skyscraper.