With 161 rooms and suites set along Na Jomtien’s serene shoreline, The Standard, Pattaya Na Jomtien blends playful design with laid-back coastal energy. Just over an hour from Bangkok, this beachfront retreat brings the brand’s signature irreverent charm to Thailand’s eastern coast. The interiors, by DIN Studio and Studio Lupine in collaboration with The Standard’s in-house team, showcase a sculptural modernist aesthetic softened by curving lines, textured surfaces, and lush tropical landscaping by PLA.

Dine at Esmé, the brand’s first-ever beach club serving bold Mexican and Thai flavours, or at Sereia, a Thai coastal grill spotlighting fresh local seafood. The adults-only rooftop sanctuary Mmhmmm combines bar, spa, and secret pool, while the main pool and Surf Shack evoke the spirit of a Baja surf lodge. Art collaborations, including Chloé Kelly Miller’s courtyard installation, and uniforms by Vickteerut add creative flair.