Located on Piazza dell’Unità Italiana, steps from the Duomo, W Florence transforms the former Grand Hotel Majestic into a vibrant, design-led retreat. The hotel offers 119 rooms and suites, including a Penthouse with a 140-square-metre terrace and panoramic city views. Interiors by AvroKO blend 1960s Italian glamour with bold modern details, complemented by artwork from Adam Ellis Studio. Guests can enjoy dining at Tratto, rooftop cocktails at Zefiro (opens late summer 2025), Japanese-Korean cuisine by Michelin-starred chef Akira Back, and social evenings at W Lounge. Additional highlights include a central courtyard, 24-hour FIT gym, rooftop garden, and flexible event spaces.