XELA Tulum is an intimate beachfront retreat in South Tulum with just 12 rooms and suites, offering the character of a private coastal residence framed by lush palms and natural materials. Set along a quiet stretch of shoreline, the hotel occupies what was once a private home, now transformed with a design approach that respects its original spirit while introducing crafted contemporary comforts. The décor blends organic architecture with Mexican craft heritage, where stone, warm timber, woven textiles, Zapotecan ceramics and over one hundred pieces of red clay pottery create a serene, tactile environment shaped by nature and culture.

Guests can dine on modern Mexican cuisine in the open-air restaurant, relax in the spacious living areas, or unwind on the beach with sun loungers and handcrafted umbrellas made by local artisans. The rooftop bar offers sunset views across the Caribbean Sea and Mayan jungle, while the infinity pool leads towards fifty metres of secluded shoreline. Hidden wellness cabins provide tailored treatments inspired by the region, complemented by a small garden-facing gym. XELA Tulum’s setting places guests close to Sian Ka’an Biosphere, Tulum Ruins, local dining spots and boutique shops, while the hotel can arrange cenote tours, cultural rituals, sound baths and personalised wellness sessions.