Best Luxury Hotels in Fitzrovia

Patterned wallpaper, painted panelling, palms, Persian rugs and parquet flooring create both a classic and on-trend aesthetic in this property. Bedrooms with carved headboards and bold-printed cushions range from “cosy” through to “luxury studio” categories. The Coral Room salon bar channels the 1920s and was designed in collaboration with Martin Brudnizki. The Dalloway Terrace is a fully heated al fresco space for all-day dining, adjacent to The Coral Garden, with its botanical canopy and fireplace. Then there’s the hedonistic Bloomsbury Club Bar, with a Tarot inspired cocktail menu.

An immersive experience as much as a hotel, The Mandrake is a theatrical yet fashionable boutique property in Fitzrovia. Its 34 cocoon-like bedrooms include a penthouse. Ostrich feathers, curtained beds, heavy jewel-coloured fabrics, clawfoot tubs, esoteric paintings and candlelight create an opulent backdrop for your stay. The Mandrake’s unique design approach is thanks to the Beirut-born owner Rami Fustok, himself an art collector and draws more than its fair share of A-listers. Spiritual healing wellness events take place in the basement, there are two bars; Waeska and Jurema serving ethnobotanical cocktails and YOPO, the South American restaurant led by Executive Chef George Scott-Toft.

So named as its bedrooms and terrace are sky high, Treehouse offers panoramic views over the landmarks of London and one of the quirkiest, yet fanciest hotel stays around. It’s designed to engender the same kinds of cosy, adventurous feelings of childhood clubhouses that were built among the branches, with vintage furnishings and pops of colour. But it’s all very upmarket and bang on trend. The Nest is the big event here; a hip, bohemian day and night spot, offering sublime food, mixology, DJ beats, interior foliage trailing from the ceilings and 360-degree skyline views. There’s also a Mexican restaurant, a pizzeria and the Backyard cafe hangout.

Set on the corner of Russell Square, this hotel with a Grade II listed facade was relaunched as part of the Kimpton collection, in 2018. Unmissable, as it occupies an entire block of this prestigious neighbourhood, the building incorporates a Burr & Co. coffee shop, Palm Court (perfect for an elegant afternoon tea) and the Galvin Bar & Grill, led by the Michelin-starred brothers Chris and Jeff Galvin. Chandeliers, wrought iron balustrades, marble columns, gilt finishings and ornate period plasterwork sit alongside the brand’s signature contemporary design, creating a grand, yet fashionable vibe.