Once home to literary luminaries such as George Orwell, Virginia Woolf, Jacob Epstein, and George Bernard Shaw, Fitzrovia (named after former owner, Charles Fitzroy, Duke of Grafton) is now the stomping ground of celebrities and the affluent. Walking distance to Marylebone, Mayfair, Covent Garden and Soho, it’s fabulously convenient, and with a blend of Stucco townhouses, centuries-old apartment buildings and green spaces, Fitzrovia is also easy on the eye. The BT Tower is its most notable landmark, a beacon for tourists seeking to retrace their steps back to their Fitzrovia-based hotel.
Bloomsbury Hotel
Patterned wallpaper, painted panelling, palms, Persian rugs and parquet flooring create both a classic and on-trend aesthetic in this property. Bedrooms with carved headboards and bold-printed cushions range from “cosy” through to “luxury studio” categories. The Coral Room salon bar channels the 1920s and was designed in collaboration with Martin Brudnizki. The Dalloway Terrace is a fully heated al fresco space for all-day dining, adjacent to The Coral Garden, with its botanical canopy and fireplace. Then there’s the hedonistic Bloomsbury Club Bar, with a Tarot inspired cocktail menu
Treehouse Hotel London
For an epic outlook on the London Eye, The Shard, Canary Wharf, and Regent’s Park, book a room at the Treehouse Hotel. All have large bay windows to admire the city’s landmarks, and an industrial-chic, quintessentially British feel. Nespresso machines and blackout blinds come as standard, as does a Paddington Bear. There are five venues to eat and drink in this hotel, created with the lofty hideaways of childhood in mind. At the top, is The Nest, with rattan lightning, vintage-style sofas and a bohemian decor inside, and a wraparound balcony with seating outside.
Kimpton Fitzroy London Hotel
Set on the corner of Russell Square, this hotel with a Grade II listed facade was relaunched as part of the Kimpton collection, in 2018. Unmissable, as it occupies an entire block of this prestigious neighbourhood, the building incorporates a Burr & Co. coffee shop, Palm Court (perfect for an elegant afternoon tea) and the Galvin Bar & Grill, led by the Michelin-starred brothers Chris and Jeff Galvin. Chandeliers, wrought iron balustrades, marble columns, gilt finishings and ornate period plasterwork sit alongside the brand’s signature contemporary design, creating a grand, yet fashionable vibe.