Byredo has now added a new chapter to the brand’s celebration of intense black lashes: a high-performance volumising, curling and thickening mascara, designed for drama.
Byredo is a European luxury brand founded in Stockholm in 2006 by Ben Gorham, with an ambition to translate memories and emotions into products and experiences.
Reinventing the world of luxury through a new approach, where creation is led by emotions, Byredo expresses a full and limitless brand universe. Byredo conceives objects using the highest quality materials available, and high-end design details to fuel a renewed approach to modern luxury.
Byredo’s Astronomical mascara displays a curved application wand with meticulously manufactured silicone bristles to give lashes a precise new dimension with a single stroke. The mascara itself is long-lasting with buildable, and intensely volumizing impact. The ingredients used are entirely vegan and 91% natural making the Astronomical Mascara Byredo’s cleanest product yet.
Astronomical Mascara was debuted through a campaign lensed by photographer Hugo Comte, starring renowned musician Arca. Celebrated globally for her genre-defying creativity, and expansive, self-defining performances, Arca embodies the Byredo approach to beauty: autonomous, experimental, and proudly individual.
Suspended within a neon green iteration of Byredo’s totemic, ergonomic case, Astronomical Mascara presents a new addition to the brand’s make-up offering which speaks to its core values: high-performance, expressive, and instinctively desirable. XXL impact across the board.