Sake brand Kay have announced the launch of the new contemporary sake brand: KAY Sak which breaks traditions bringing a modern spin to the Japanese beverage
KAY Sake redefines tradition, transforming Japanese sake into a contemporary aperitif. A refined and versatile drink, it bridges the gap between Eastern heritage and Western sophistication, offering a bold flavour profile in a sleek, modern bottle design.
Born from the majestic landscape of Niigata, Japan, KAY Sake celebrates purity, offering cocktail lovers an alternative spirit option that is gluten-free, lower in alcohol, and free of sulphites and additives. Blending Eastern tradition with Western style, KAY Sake demystifies the beverage with a contemporary bottle design, created by renowned Dutch designer Marcel Wanders
Sourced from the pristine landscapes of Niigata, Japan, KAY Sake embodies purity. Free from gluten, sulphites, and additives, it offers a health-conscious, low-ABV alternative for mindful drinkers. Created at the prestigious Aumont Brewery established in the 1790s each bottle is the result of centuries of artisanal craftsmanship, overseen by Master Brewer Tanaka-Toji. The brewery’s use of premium Gohyakumangoku rice and the pure waters of the Kaji River ensures a sake of unparalleled quality. The region’s crisp air and ideal winter climate provide the perfect conditions for slow, meticulous fermentation, enhancing the sake’s depth and complexity.
Renowned designer Marcel Wanders has infused the essence of Niigata into KAY Sake’s striking bottle. Known for collaborations with Fendi, Baccarat, and Louis Vuitton, Wanders drew inspiration from Echigo’s flowing waters and the brewing process itself. The result is a design that captures both the purity of the sake and the artistry of its creation.
KAY Sake belongs to the esteemed Junmai Daiginjo category, signifying the highest quality of sake production. Each grain of rice is polished to remove 50% of its outer layer, revealing a smooth, velvety texture. With fragrant notes of green apple, melon, and pear, followed by a delicate umami finish, KAY Sake delivers a crisp and complex drinking experience. It has already received a Gold Medal at the prestigious Milano Sake Challenge 2024, further solidifying its place in the world of luxury beverages.
Signature Serves
For those looking to explore the full potential of KAY Sake, here are three elegant serving suggestions:
KAY on the Rocks
- 70ml KAY Sake served over large cubed ice in a rocks glass
- Garnish with a sprig of sage (for a savoury touch) or grapefruit zest (for a fruity note)
KAY Japanese Spritzer
- 60ml KAY Sake, 40ml soda, 20ml prosecco
- Served over ice in a highball glass, topped with prosecco and gently stirred
- Garnish with sage or grapefruit zest
KAY Japanese Martini
- 60ml KAY Sake, 30ml vodka or gin, 5ml dry vermouth
- Stirred over ice and strained into a martini glass
- Garnish with three blueberries on a wooden skewer
Discerning drinkers can purchase KAY Sake from Master of Malt. For more information, visit kaysake.com.
