New Miss Dior Eau de Perfume

Always known as a promise of fragrant happiness, the new Miss Dior Eau de Perfume has been reimagined to present a fragrance of flowers, flowers and more flowers for those who love fresh and floral and notes.  

The scent of velvety and sensual Roses is heightened by fresh Lily of the Valley whilst the spice of Peony is enveloped by a powdery Iris – think a bouquet bursting and shimmering with multi-coloured petals and breezy notes. 

In true Dior style, the new hand-crafted and hand-tied Miss Dior bow is dressed up with ABCDior charms, adjusted onto a delicately worked brooch and finished with the iconic Dior star. And as a true couture statement, the Miss Dior fragrance 100ml can be personalised with an endless number of possibilities to reflect each individual personality.

Read our guide to the best fragrances for women

More than just a fragrance, the launch of the new Miss Dior sees Natalie Portman as the face of the campaign, who brings a new sense of love and optimism and awakens the natural beauty of nature. 

The ‘Millefiori’ dress is showcased in this campaign and was imagined by Maria Grazia Chiuri and has been embroidered with a myriad of “Millefiori” flowers and was made by the expert seamstresses in the Dior Couture ateliers who required five hundred hours of work.

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