Cameras are rolling on the Côte d’Azur as production has officially begun on Season 4 of The White Lotus, the Emmy-winning series from writer and director Mike White and this time, the backdrop is one of the most glamorous stretches of coastline in the world.
The fourth season will follow a new group of White Lotus hotel guests and employees over the span of a week, taking place during the Cannes Film Festival. For the first time in the series, the season will feature two White Lotus hotels within the storyline. The Airelles Château de la Messardière in Saint-Tropez will appear as the White Lotus du Cap, while the iconic Hôtel Martinez in Cannes becomes the White Lotus Cannes. The diversion from the previous series structure places the Riviera as the starring role rather than merely a scenic one.
For those who know and love this part of France, the choice feels entirely fitting and almost inevitable; the French Riviera has always been a place where performance and reality blur, so this is the perfect choice to stage a show built on the theatre of wealth, status and glamour, staged against the world’s most famous celebration of cinema.
Although the Côte d’Azur already has an established reputation as a popular destination within the world of luxury travel, the region is about to receive a major boost from the much-loved and highly anticipated show. The White Lotus effect on its host destinations has been well-reported, with Thailand (Season 3) noting a measurable surge in interest from high-end travellers, and the pattern is expected to repeat, if not surpass previous seasons for the Côte d’Azur.
For those considering a stay along the French Riviera this summer and beyond, we suggest planning well ahead.
Explore more luxury hotels in the Côte d’Azur.
