If you are heading to Saint-Tropez this summer make sure you stop by Shellona Saint-Tropez which has an exclusive collaboration with Dior, called “Dioriveria” a pop-up store, running until September 20th this year.
“Dioriviera” is an ode to the joy of escapism, capturing the enchantment of the Dior dream.
An array of captivating Dioriviera collections are being unveiled in a series of ephemeral boutiques worldwide and as a vibrant homage to Christian Dior’s love for the Mediterranean lifestyle, Shellona Beach was the first destination to host this exceptional pop-up store.
Within this enchanting setting, timeless designs take on fresh colourways, perfectly complemented by the sun-drenched surroundings. The iconic Toile de Jouy, now known as Toile de Jouy Sauvage, will adorn deckchairs, sun loungers, cushions, and parasols in an array of soft shades, ranging from pink to grey.
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Adding to the allure of the beach-to-restaurant experience, the animal motifs from this celebrated pattern will come to life as life-size sand sculptures dotted throughout the venue.
From the elegant Lady D-Lite to the stylish Dior Book Tote, as well as scarves, Mitzah, and the Dior silk top, the House’s pieces will exude the warm spirit of la dolce vita, bringing a touch of luxury to your summer.
Images ©Kristen Pelou