Johnnie Walker, the world’s top Scotch Whisky brand has entered the après-ski world with its latest offering: the Johnnie Walker Blue Label Ice Chalet. The Luxury Editor was one of the first to try this new blend at a recent tasting in London. Read on to find out more about this exciting new Blue Label whisky.
Blending Whisky With Après-Ski
This limited edition whisky, developed in partnership with luxury skiwear brand Perfect Moment, blends the elegance of après-ski culture with fashion for a sophisticated audience. Led by brand ambassador Priyanka Chopra Jonas, the Blue Label Ice Chalet channels the magic of the ‘Blue Hour’ — that serene moment between sunset and twilight when the slopes give way to socialising.
An Iconic Collaboration with Perfect Moment
Johnnie Walker’s partnership with Perfect Moment goes beyond whisky. Perfect Moment, known for its high-performance luxury skiwear, unveils a capsule collection for both men and women, inspired by the aesthetics of the Ice Chalet. The collection features coordinating designs in deep blue and white, paying homage to the whisky’s rich blue and wintery white tones, allowing skiers to seamlessly transition from slopes to après-ski gatherings in style.
In addition, the iconic square Johnnie Walker bottle is paired with Perfect Moment’s signature North Star and houndstooth design in a striking deep blue reversible bottle bag. Crafted from innovative liquid blue and silver fabric, this bag transforms after the whisky is removed, becoming a stylish crossbody accessory—perfect for shifting effortlessly from mountain slopes to city streets.
Tasting Notes: A Sip of Alpine Splendour
Master Blender, Emma Walker, for Blue Label Ice Chalet captures the Alpine landscape’s essence with a unique blend that opens with notes of cinnamon-spiced apple, leading to warming hints of cloves and spices, and finishing with delicate traces of Alpine smoke. Only one in every 10,000 casks is selected for this blend, ensuring a depth and complexity that Johnnie Walker aficionados will appreciate.
Emma Walker, Johnnie Walker Master Blender comments:
“When creating Johnnie Walker Blue Label Ice Chalet, we set out to blend a whisky that was inspired by the Alpine landscape and captured the magic of special Après Ski moments. Using Met Office data, we uncovered rare expressions that were distilled in the depths of some of Scotland’s coldest winters and blended these with whiskies from some of our most northern, and highest altitude distilleries, including Dalwhinnie, Clynelish and Brora, to create a velvety smooth Scotch with Johnnie Walker Blue Label’s signature depth of flavour at its heart.”
The Perfect Serve
Johnnie Walker Blue Label Ice Chalet is ideally enjoyed ultra-cold, enhancing the whisky’s rich viscosity and highlighting its smooth malt character. For the perfect serve, pour it over a block of peaked ice in the specially designed Ice Chalet glass. For a twist, indulge in one of two luxurious cocktails crafted to showcase its unique depth. The Ice Chalet Whisky Highball and the Ice Chalet Perfect Manhatten.
The Cobalt Series and Luxury Design
Blue Label Ice Chalet is part of Johnnie Walker’s prestigious Cobalt series, a collection that celebrates collaborations with pioneers in luxury. Following the 2023 release of Blue Label Elusive Umami, crafted with Chef Kei Kobayashi, (read more here) this whisky continues the brand’s journey that explores unique tastes and innovative designs. Each Ice Chalet bottle is housed in a deep blue reversible bottle bag, designed with Perfect Moment’s iconic North Star and houndstooth print, transforming into a stylish crossbody bag — perfect for both the slopes and urban life.
Johnnie Walker Blue Label Ice Chalet is now available globally with a retail price of £320 which can be bought via The Whisky Exchange
