The world’s first Fendi beach club opens at Puente Romano Beach Resort, Spain

To celebrate the summer season, the world’s first FENDI beach club has landed at the renowned Mediterranean destination of Puente Romano Beach Resort. The resort’s beach club, Chiringuito Puente Romano, has been completely remodelled and personalised by FENDI, with vibrant colours, prints, and emblematic stripes reflecting the iconic collections of the fashion house.

The new beach club christened ‘FENDI for Puente Romano Beach Resort’ is a refined fusion of the playful, unconventional spirit of the fashion house and its new Astrology Summer Capsule Collection 2023, together with the unrivalled vibrancy of this Mediterranean resort.

Adjacent to the new look beach club is a summer pop-up FENDI store, complementing the new flagship three-floored FENDI boutique opening in nearby Puerto Banús, Marbella.

Best Resort, Spain

With an emblematic location, Puente Romano Beach Resort is the sought-after Mediterranean destination for world-class brands. The Andalusian village-style property of elegant suites and villas, was recently awarded ‘Best Resort’ in the Condé Nast Traveler Spain Awards 2023. The resort offers guests an extraordinary line-up of more than 15 restaurants, including internationally renowned Nobu, COYA and Cipriani, as well as sensational nightlife.

Celebrating the active Mediterranean lifestyle, guests can experience world-class fitness facilities, a Six Senses Spa, as well as enjoy complimentary golf and the world-famous tennis club, or simply relax by the pools or on the sun-kissed beach.

With the addition of ‘FENDI for Puente Romano Beach Resort’, guests and visitors can enjoy a unique and elegant destination, where the timeless aesthetic of the fashion brand meets the unique vibrancy of Puente Romano Beach Resort.

The Fendi summer takeover encompasses all elements of the beach club, from furniture, through to cushions and textiles. Each table features FENDI red and white striped place mats, complemented by FENDI tableware decorated with the signs of the zodiac, evocative of the Astrology Collection. The resort’s yacht has also had the Fendi makeover.

Drawing inspiration from iconic collections from FENDI archives including Spring/Summer 1990 and Spring/Summer 1993, alongside key codes established by Artistic Director of Couture and Womenswear Kim Jones, the new Astrology Collection reflects FENDI’s past and present, curated for the summer ahead.

On the beach in front of the chiringuito, FENDI is celebrating Mediterranean summer vibes with iconic cabanas and openair lounges furnished with daybeds and beach chairs decorated with assorted red and yellow cushions as well as soft beach rugs in beige hues.

FENDI has also customised the resort’s fully crewed sailing yachts, available for adventurous guests seeking unique and thrilling destination experiences.

Adjacent to the beach club is a FENDI pop-up store, presenting the key items of the new Astrology Collection together with iconic pieces from the Roman luxury Maison, such as Peekaboo and Baguette bags.

Puente Romano Beach Resort has consolidated its position as a favourite destination in the Mediterranean for global luxury fashion, jewellery, and lifestyle brands. 

Gonzalo Rodriquez, General Manager of Puente Romano Beach Resort commented, 

‘We cannot think of a better way to welcome summer than with our new beach club! It’s a pleasure and honour to collaborate with FENDI’.


‘FENDI for Puente Romano Beach Resort’ is open every day until the end of September 2023.

Contact details

Address: Puente Romano Beach Resort, Bulevar Príncipe Alfonso von Hohenlohe, s/n, 29602 Marbella, Málaga, Spain


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