Playa de Palma was one of the first places to welcome tourism in Mallorca. It has spent decades as a package holiday destination. Aubamar Palma Resort, re-opened in March 2026, is a remodelled landmark resort, highlighting how the area is starting a new chapter. Part of a family-owned hospitality group, the new resort has merged three hotels into a single 5-star resort of 495 rooms, and the result, with its Mallorca fine art collection, Mediterranean garden, two spas and rooftop bar, feels a sophisticated, family-friendly destination on this sought-after stretch of Palma’s sandy bay.
Balearic Islands, Majorca, Playa de Palma
Aubamar Palma Resort
The Arrival
Ten minutes in a taxi from Palma airport. We were met at the dedicated check-in reception at the Suites building, where Adrian on reception was so welcoming that the first impression of the property was immediately positive. Upstairs in our top-floor penthouse suite, a bottle of bubbles and a fruit plate with handmade macarons from the pastry chef were waiting.
Three buildings, Three Moods
The clever thing about Aubamar is that its three buildings create distinct atmospheres within the large resort. The Tower, the original property, has been fully renovated for 2026 with contemporary rooms in muted Mediterranean tones and natural materials. It is well suited to families, well priced, and home to Aldente, the international buffet restaurant. The higher floors offer panoramic sea views.
The Park building, re-opening April 2026, faces the main pool with ground-floor Junior Suite swim-ups that give direct pool access. The poolside look has a distinct Côte d’Azur feel with red and white striped sunbeds, fringed straw parasols, and inviting day beds.
The Suites building is where we stayed, and it had more of a boutique hotel feel. Two wings overlook the beachside neighbourhood, with higher floors offering views of the Mediterranean and the Tramuntana mountains. It has its own entrance and check-in, which makes a real difference. There are two pools here. A main pool and a smaller, more intimate one surrounded by day beds beside the Arrels Mediterranean Garden, where I spent a quiet morning under the pine trees.
The Suite
Our penthouse Junior Suite Deluxe Sea View was elegantly decorated, with a contemporary bathroom, large soaking bath, and walk-in shower. The living space and bedroom are divided by sliding doors, easily converting it into a two-room suite. The terrace was the highlight, as it was large enough to accommodate two sunbeds, chairs, a table, and an outdoor jacuzzi. We ordered a bottle of Bollinger Rosé on ice and soaked in the hot tub as the sun went down. During the day, sunbathing on our own private terrace felt like having our own little world above the resort.
The Art
The art collection adds genuine character. Original works by Joan Bennàssar, the celebrated Mallorcan painter and sculptor from Pollença, hang in the Algust restaurant and in the Suites building, with signature sculptures crafted from local stone in the Arrels Mediterranean Garden. In the Tower building, textured mixed-media pieces by the late Joan Riera Ferrari, from Manacor, made with materials from the island, bring a different energy. The contemporary Anima chapel in the poolside garden features a mural by Miami-based Mallorcan artist Domingo Zapata, a neo-expressionist take on the Last Supper, and provides an interesting venue for weddings.
The Dining
Algust, the à la carte restaurant in the Suites building, is contemporary Mediterranean in design, ambience, and menu. Giovanni, the manager, and waiters including Antonio made it a relaxed, friendly evening. We started with a little complimentary welcome of cheese, warm bread, olives and alioli, very Mallorcan, followed by the cristal bread with local oil and vine tomatoes. Sharing plates included homemade croquettes and a beautifully presented octopus. Then a contemporary take on beef Wellington with local sobrasada replacing the traditional mushroom layer.
We tried wines by the glass, which meant we could taste before committing. The Vélorosé, a dry rosé made from 100 per cent organic Manto Negro grapes by Celler Tianna Negre in Binissalem, was excellent. So was the El Columpio red, a blend of Manto Negro, Merlot and Syrah from the same family winery. Algust also serves breakfast. Tower guests can pay a supplement to dine here, and Suites guests can eat at Aldente buffet restaurant without a supplement.
Breakfast
Early morning on the Algust terrace, the warm Mediterranean sun casting long shadows across the table, was how we started each day. Fresh fruit, local specialities including ensaimadas, tasty local olives, bread with oil and tomato, and samphire, which is very popular here, before the cooked breakfast dishes.
The Rooftop
We went up to Aubamar Rooftop one evening for sunset. This is the highest point in Playa de Palma, so expect stunning views, over the pine trees to the Serra de Tramuntana in one direction, and across the full sweep of the Bay of Palma to the Mediterranean in the other. That night the DJ was also playing saxophone. It’s a destination for sure.
Palma Capital
On the last day, I took a short ride into Palma’s old town, just 15 to 20 minutes away. The cathedral is emblematic, overlooking the lake where the sea once came up to the city walls. I loved strolling through the narrow streets, window shopping, and taking a cold beer in the Plaça de la Llotja by the former fish market, a wonderful historic building, just across the road from the sparkling yachts in the Port de Palma marina.
The Convention Centre
The Aubamar Convention Centre is an architecturally striking standalone building with contemporary interiors, a variety of flexible meeting and event spaces accommodating over 300 guests, and an outdoor garden for breakout sessions and al fresco receptions. It makes the resort a strong option for corporate events, conferences and incentive travel, particularly off-season when Mallorca’s climate and easy air access from across Europe are a compelling draw.
Final Thought
Aubamar Palma Resort is a case study in how vintage holiday hotels can reinvent themselves as contemporary luxury resorts. The investment shows in the interiors, the art, the food and the MICE facilities. The location is hard to beat. And the Suites building, with its own entrance, its own pools, its own restaurant and that rooftop, genuinely feels like a boutique hotel within a resort. This is the future of Playa de Palma.