Rolling up the door to the Gucci Sneaker Garage

Rolling up the door to the Gucci Sneaker Garage, a new destination on the Gucci App.

Taking inspiration from where successful start-ups were born, and the place where some sneakerheads store and categorise their collections, the Gucci Sneaker Garage features a mix of stories, gaming, art as well as unveiling the House’s first virtual sneaker, the Gucci Virtual 25.

Gucci’s first virtual sneaker designed by Alessandro Michele, the Gucci Virtual 25 is defined by neon colours, a dial that winds together the high-top in place of laces and is named after the Creative Director’s favourite number.

Try on the shoe virtually and take an image or a record a video to share digitally.

On the App’s Sneaker Generator you can custom build a Gucci sneaker using different elements of the designs of the House. Mix uppers, soles and motifs to create a new model sneaker you can share with your friends and vote on the best designs other users create. Artists and creatives collaborated with the Gucci Sneaker Garage to give a new look to Gucci sneaker designs, using different mediums including cutting and sewing or video and animation for their work.

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