Ruby Hotels, Offering Stylish Stays in Major Cities Across Europe.
Style, soul, and a story in every stay. We believe that a hotel should be more than just a bed for the night. Where you stay when you’re away from home should be comfy and charming. Somewhere you can walk in and instantly unwind with little elevated touches to help you settle in. That’s why every one of our unique spaces is thoughtfully designed, with heaps of character and a dash of wit.
Established in Germany in 2013, Ruby sought to redefine lifestyle traveling across Europe and beyond. Today, there are 22 hotels in prime locations across some of Europe’s most exciting cities, with over 20 and counting exciting new projects in the coming years. Ruby hotels sit in the heart of major cities, ensuring guests have convenient access to local hotspots and major attractions, paired with expert local knowledge from the hotel team.
Premium Lifestyle
Ruby stands out through focus on prime locations in must-visit cities and soulful, character-rich stays for modern individualists combining premium comfort, efficient design, and vibrant social spaces all at an accessible price point. Ruby is “rooted in the city”: Each hotel is infused with local soul, telling a unique story, and designed to reflect the city it calls home. Ruby celebrates the city’s cultural scene and embraces individuality, so the hotel becomes a place to experience, not just to stay in. The hotels also offer seamless digital check-in and check-out processes that offer the convenience guests seek, without sacrificing on quality service.
Sleep In Style
Ruby Hotels offer more than just a place to sleep. Every hotel stay is perfectly designed to provide everything guests value most, a great night’s sleep, rainfall showers, a healthy and delicious breakfast, unique cocktails and barista coffee in buzzing, destination bars, delivering an intentionally curated experience at an accessible price point. Ruby aims to provide the best of both worlds without the excess, to ensure guests get so much more than just a roof over their head. Each guest room has been styled with comfort and relaxation in mind. At Ruby, music is also part of the experience—from in-room Marshall amps and Bluetooth speakers to guitars at the bar, curated playlists, live acts and buzzing social spaces built for connection, creativity and unforgettable nights.
The Journey Continues
Ruby’s journey started in 2013 in Munich. After opening the first Ruby hotel in a grand former bathhouse and ballroom in Vienna, the brand steadily grew to become what it is today. Opening its second hotel in Munich in 2017, the brand expanded across Europe and across the water to the UK & Ireland. In February 2025, Ruby became IHG’s 20th global brand and part of its premium collection of brands, joining forces to bring the brand, with its hotels and bars, to some of the top destinations worldwide. Today there are 22 hotels to choose from, with exciting new properties opening in 2026 in Marseille, Rotterdam, and Stockholm (available to book now). Keep an eye out for Ruby’s growing portfolio, set to take the world by storm, one gem at a time
