There are moments in life that demand ceremony. Not the grand, orchestrated kind, but quiet rituals that define the pace and tone of our days. Acqua di Parma, the house of refined fragrance and storied craftsmanship, introduces Buongiorno, their new Eau de Parfum and lifestyle collection that redefines the beauty of everyday moments.
Inspired by the still, fragrant mornings of the Tuscan hills when the rain has just lifted, the sun begins to warm the skin, and the garden glistens under a veil of dew. Created using a rare co-distillation technique that blends basil and petitgrain simultaneously, the scent opens with a brisk accord of lemon, spearmint, and rosemary, immediately bright, clean, and uplifting. As it unfolds, green mandarin and lavandin create a heart of modern elegance, while the base settles into soft cedarwood, amber and white musk wrapping the skin in warmth without overwhelming it.
In a nod to its vibrant energy, Buongiorno is housed in Acqua di Parma’s iconic Art Deco flacon, reimagined in a transparent yellow hue. Both modern and timeless, the design mirrors the fragrance within bright, fresh, and unmistakably Italian.
More than just a perfume, Buongiorno is a lifestyle concept. Encased in Acqua di Parma’s unmistakable Art Deco flacon, this time rendered in transparent yellow, the collection expands to include bath and body essentials and decorative pieces that speak to the brand’s reverence for craftsmanship.
The hydrating Hand Balm and sculptural Soap Bar nod to classical architecture, while refillable Hand Wash and Lotion are housed in weighty glass vessels made for display, not disguise. Accessories are equally considered: Dorothée Meilichzon’s porcelain Tanti Archi Soap Holder, the woven raffia and leather Tutto a Posto Hatbox, and the Mai Senza Beauty Case all crafted to bring a touch of la dolce vita to everyday living.
Then there is the Abbracciami Candle Holder, a tactile piece whose woven raffia detail diffuses light like linen curtains on a coastal breeze. These are not mere objects; they are extensions of the fragrance’s philosophy. Daily items, elevated.
Acqua di Parma, originally created in 1916 by Baron Carlo Magnani for private use, continues to evoke a quieter, more reflective approach to luxury, one rooted in heritage, restraint, and an enduring commitment to Italian savoir-faire. Buongiorno is a fitting evolution.
For further information or to shop the collection acquadiparma.com
