Ennismore Unveils Its First Standalone Branded Residences in Madrid: SLS Madrid Infantas Residences

Ennismore, a rapidly expanding lifestyle hospitality company, has announced a milestone development in Spain with the launch of the SLS Madrid Infantas Residences. This marks the first standalone branded residence for Ennismore and the SLS brand in the country and with a prime location in the bustling heart of Madrid, the residence will encompass 33 luxury private apartments.

The historic building, initially designed by the celebrated Spanish architect Eduardo Sanchez Eznarriaga in the 1920s and once home to famed writer Enrique Jardiel Poncela, will undergo a meticulous refurbishment with sales expected to commence in Spring 2024, offering a mix of one, two, and three-bedroom apartments and penthouses. Each residence features a private terrace and pool, combining the exclusivity of a standalone residence with the amenities and services typically associated with high-end hotel living.

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Residents will enjoy a plethora of amenities managed by SLS, including a private dining room, flexible meeting spaces, a fitness studio, and an indoor pool. Additionally, a screening room, an outdoor pool, and a sunset deck complete with a fire pit on the building’s lush roof terrace are designed to offer stunning views of Madrid. A ground-floor restaurant will provides a convenient and chic dining option.

SLS properties are known for their unique blend of modern luxury, mischievous wit, and playful ambience, and the Madrid residences are no exception. The interior design, executed by Studio Carter, is expected to reflect a narrative-rich, expressive style, providing a backdrop that enhances the upmarket living experience.

The location of SLS Madrid Infantas Residences couldn’t be more ideal for those who thrive in cultural hubs. Positioned meters from the Gran Via Boulevard, the property is surrounded by top-tier restaurants, bars, and cafes. Major cultural institutions like the Museo Nacional del Prado, Palacio de Cristal, and the Royal Palace are just a short drive away, with El Retiro Park and Fuente de Cibeles within walking distance for those seeking a touch of nature.

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The project, in collaboration with joint sales agents Savills and Knight Frank, not only amplifies Ennismore’s presence in Spain but also complements the upcoming SLS Barcelona hotel slated to open in 2024. Tom Bryant of Savills remarked on the scarcity of such high-quality residential stock in Madrid, noting that SLS Madrid Infantas Residences will offer a level of quality and service rare in the city.

Carlos Zamora of Knight Frank highlighted Madrid’s status as a benchmark city for both international and national investors, citing its security, competitive cost of living, and vibrant lifestyle as key factors driving its real estate appeal.

The venture is supported by Accor One Living, an innovative platform by Accor focused on the development and operation of branded residential communities, connecting homeowners to Accor’s extensive ecosystem of brands and services. This project not only aligns with the growth trajectory of the branded residential sector, one of the fastest-growing in real estate, but also taps into the lifestyle hospitality category, increasingly sought after by a new generation of homeowners looking for creativity, exceptional experiences, and meticulous service.

With over 25 branded residences already open or under development globally, Ennismore is setting a new standard in luxury living, meeting the evolving demands of modern homeowners and redefining residential hospitality.

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