Beauty Lifestyle

Gender Neutral Scents Subscription Service By Yú Parfums

Yú Parfums is the latest brand to venture into the fragrance market and they are more than just a perfume brand – they are a community and membership service that satisfies even the most avid of fragrance aficionados.

The global team of Perfumers source ingredients from around the world, all of which are vegan and cruelty-free, and the result is a collection of unique gender neutral scents, curated by a community of experienced perfume authors and inspired by the world around us.

To receive exclusively curated scents on a bi-monthly basis, fragrance lovers can set up a subscription for £40. Each delivery is presented in a recyclable edition box that is conveniently letterbox friendly. Each edition comprises of 3x10ml gender-neutral perfume chapters with one refillable atomiser and nine scent sticks.

If subscribers don’t wish to receive an edition every two-months, there is also a six and twelve membership option available so make a great gift option too.

Launch of edition II sees the experienced Perfumers explore the tactility of scent; the connection of smell to the other senses, how it interlocks with touch, and how it is bought to life in the creation of fragrances. The temperature, textures and layers of these perfumes play with the symbolism of using textile and fragrances as a second skin.

Brand Manager, Laëtitia Sida, comments, ‘Collaborating with our team of Perfume Authors we have curated curious, yet bold fragrances influenced by memories and experiences. Each edition contains vegan and cruelty-free perfumes, created with the finest raw ingredients. Should our community find a fragrance they love, we will also have a limited number of 100ml bottles of each chapter available at www.yuparfums.com to purchase for themselves or a loved one’.

How It Works:

1. Subscribe to a membership online at www.yuparfums.com
2. Unique fragrances delivered via a bi-monthly subscription directly to your door. For a limited period, 100ml bottles of each chapter will be available on the Yú Parfums website.