One Gin has created the ‘Butterfly Bottle’, which is specifically designed for sustainable-minded customers who are looking for a purpose-led brand. The tall, elegant bottle has a vintage glass feel, and the debossed art deco butterfly wings give it an extra-tactile feel. Once the gin is finished, the label can be removed to reveal an exquisite water carafe.
The bottle’s butterfly emblem symbolizes the butterfly effect – that a small act can lead to great change. A percentage of their profits go to The One Foundation, a charity with a mission to provide sustainable water programs to the world’s poorest communities.
One Gin Co-Founder Cecile Beaufils says:
“The reaction to our new bottle has been incredibly positive. We created One Gin and the Butterfly Bottle to turn the UK’s love of gin into clean water. We know how transformative the right bottle and right design can be for a drinks business but until now, we had struggled to convey our purpose around the butterfly effect. At the heart of everything we do, there is a passion for outstanding spirits of the highest quality. But we also believe that business can and should be a force for good.”
Sinead Floyd of Saint Design, Designer of the Butterfly Bottle says:
“We wanted to create a bottle that exudes the brand’s ethical mission and that cuts against the norm of what has become expected of a gin bottle. The reverse of the labels have lovely details too with clusters of hand-drawn illustrations of the key flavours. The best part about this bottle is when the gin is gone an epigram leads you to remove the labels revealing ‘water’ debossed into the front, taking you right back to why this was created: to go towards funding clean water projects all over the world.”
About One Gin
One Gin was founded in 2017 by Duncan Goose, Ian Spooner, and Cecile Beaufils. One Gin was launched on World Water Day in 2017 and was the first spirit launched by the One Brand, known for One Water. The idea behind it is simple to merge their love of beautiful, premium craft spirits with their belief in making the world a better place.
The company produces London Dry gins made with fresh sage and copper-distilled into smooth, aromatic spirits with the new bottle designs being available in stockists such as Ocado, Master of Malt and their own website.