Melbourne’s contemporary travel brand, July, is set to make waves in the United Kingdom with its exclusive partnership with iconic retailer Selfridges. Having commenced this November, shoppers will have the opportunity to explore and purchase July’s premium luggage collection at Selfridges’ flagship Oxford Street store and online. This marks a significant milestone for July, representing its first foray into physical retail within the UK and underlining its commitment to the market.
For the first time, UK customers will be able to experience July’s range of Checked and Carry-On suitcases in person, including their best-selling Carry-On Light, acclaimed as the lightest double-wheeled suitcase globally, and their heritage-style trunks, available in captivating colours such as Clay, Forest Green, and Sand.
July’s product line is grounded in the principle of redefining the travel experience for a new generation. Their suitcases boast intelligently designed features, including a German polycarbonate shell with sturdy rounded edges, SilentMove 360° double spinner wheels for effortless manoeuvrability, and a multi-stop telescopic handle that adjusts to the desired height with ease.
Having successfully launched in the UK market in June 2023, this partnership signifies a step forward in July’s presence in the UK as they expand their retail footprint and prepare for upcoming product launches this season.