Best Design Hotels in Union Square

Located in the SoMa neighbourhood, the Hotel Zetta is perfectly situated in central San Francisco. This sleekly sophisticated modern hotel is the ideal place to stay while you take in the city. Whether you’re travelling for business or pleasure, Hotel Zetta will not fail to impress with its unique blend of an elegant historic exterior and a sharp interior design showing off the best of cutting-edge art and design elements. Dine on British staples at The Cavalier brassiere, like fish and chips created from local seasonal produce, play giant Jenga in the Playroom or visit the Burke Williams spa nearby. There are even video games consoles and board games available on request so that you can wind down and relax however you like best.

The Axiom Hotel aims to be a fusion of classic San Franciscan architecture and style with the latest technology, connecting culture and history with the tech age. The guest rooms are minimalist and functional but also comfortable with all the tech solutions you could ever need from smart TVs to Ipad docking stations and free fibre optic Wifi connections. Have drinks in the Lobby Lounge or grab an artisan sandwich, organic coffee or juice at the Turn Cafe with views over the famous Powell cable car turnaround.

Part of IHG’s Vignette Collection, Hotel Spero mixes Spanish Colonial Revival architecture with contemporary elegance in the heart of San Francisco’s Union Square. Originally built in 1924, this 236-room boutique hotel celebrates its rich history while offering modern comforts, including a 24-hour fitness centre, co-working space, and pet-friendly amenities. Guests can experience the hotel’s Memorable Rituals, such as writing a postcard to their future selves, and its ‘A Means For Good’ initiatives, supporting local charities and sustainability efforts. Dining at Jasper’s Corner Tap & Kitchen features gastropub classics with a rotating selection of Bay Area craft brews, while 3,000 square feet of meeting space caters to events of all sizes. Just steps from the theatre, shopping, and iconic attractions, Hotel Spero offers an authentic San Francisco stay with timeless charm and modern luxury.