In recent years, there has been a notable rise in a new breed of travellers who integrate their passion for running with their desire to explore new destinations. These travellers, often dubbed as “running tourists” or “marathon travellers,” seek out destinations that offer not just scenic beauty and cultural richness, but also the opportunity to participate in marathons or other running events. This trend has gained momentum as more people embrace active lifestyles and look for meaningful experiences that go beyond traditional sightseeing.
Paris, Berlin and New York set record numbers of finishers for their respective events in 2024 and looking ahead to 2025, the trend of combining travel with running experiences is expected to continue its upward trajectory. It’s reported that the London Marathon received more than 840,000 people entering the lottery to run this renowned event in 2025 which showed a 43% increase in international applicants.
Cities around the world have recognised the appeal of hosting major running events as a way to attract tourism. Events like the London Marathon, New York City Marathon, and Tokyo Marathon have become iconic, drawing participants from across the globe. Beyond these well-established races, smaller cities and exotic locales are increasingly hosting their own marathons, half-marathons, and themed fun runs to tap into this growing market. Alongside destination-led initiatives, travel agencies and tour operators are offering specialised itineraries that include race entries, training tips, and post-race recovery activities and individual hotels are embracing the trend with dedicated packages to secure bookings.
Read on to discover some of the world’s top marathon destinations along with the best places to stay.
Paris Marathon – 13th April 2025
The Paris Marathon is one of the most popular marathons in Europe. A scenic race passing all the iconic sights, runners will start at the Champs-Élysées, head towards the Bois de Vincennes, before following the Seine with views of Notre Dame and the Eiffel Tower before finishing up at Arc de Triomphe.
Where to Stay: Hotel Experimental Marais
Located just a short walk from the 5km mark, Hotel Experimental returns to its Parisian roots with the opening of Hotel Experimental Marais, its newly unveiled flagship hotel in the Haut Marais district. Opened in March 2025, the five-star property features 43 rooms designed by acclaimed interior designer Tristan Auer, blending neo-Gothic grandeur with contemporary elegance.
To refuel post-marathon, runners can head to the hotel’s Temple & Chapon, a striking new restaurant led by Chef Mélanie Serre, offering a refined take on American chophouse classics. Guests can also enjoy a sophisticated cocktail bar, inspired by New York’s legendary speakeasies, and a spa in partnership with Susanne Kaufmann.
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London Marathon – 27th April 2025
The London Marathon, founded in 1981 by athletes Chris Brasher and John Disley, is a global event known for its massive participation, significant fundraising, and Guinness World Records, attracting both elite runners and participants of all abilities. The run starts in Blackheath and concludes on the prestigious, ceremonial route The Mall.
Where to Stay: London Marriott Hotel County Hall
Sitting proudly on London’s South Bank, directly opposite Westminster, lies the London Marriott Hotel County Hall. Set within the former Greater London Council building which dates back to 1922, the property offers destination dining at Gillray’s Steakhouse & Bar while the historic Library serves award-winning afternoon tea with stunning Thames views. Accommodation options include 241 elegantly designed rooms and suites including 35 balcony rooms, suites and lofts with panoramic views of Big Ben, the Houses of Parliament and the London Eye along with a gym, swimming pool and M Lounge for premium room and suite category guests.
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Edinburgh Marathon Festival 24th – 25th May 2025
The Edinburgh Marathon is Scotland’s largest running event and part of the Edinburgh Marathon Festival, which includes a full marathon, half marathon, 10K, 5K, and junior races over a weekend. Known for its flat and fast route, the marathon begins in the heart of Edinburgh, passing iconic landmarks like Holyrood Palace and Arthur’s Seat before finishing along the scenic East Lothian coastline, making it a favourite for first-time marathoners.
Where to Stay: The Gleneagles Townhouse
Just a short walk from the start line, the century-old Perthshire spa resort brings its famous quintessential Scottish luxury to the heart of Edinburgh. In 2022 the brand completed the refurbishment of the iconic former Bank of Scotland HQ, a Grade A-listed building on St Andrew Square. The Gleneagles Townhouse has a small number of bedrooms decorated in a modern style, but reflecting a timeless Georgian townhouse elegance. Guests and the general public can mingle in The Spence, an art deco all-day dining establishment, or in the rooftop bar. The bank’s old vault accommodates the wellness area, including a cryotherapy chamber and infrared sauna.
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Chicago Marathon – 12th October 2025
The Chicago Marathon is a popular marathon, attracting runners from all over the world and is considered one of the top 6 marathons, the Abbott World Marathon Majors. Starting and finishing in Grant Park, the Chicago Marathon is a very flat race taking runners around one of the USA’s most iconic cities.
Where to Stay: Viceroy Chicago
The course runs right by Viceroy Chicago. Onlookers can spot the runners at the beginning of the race, between mile 4 and 5. Set in Chicago’s Gold Coast, Viceroy Chicago features 180 stylish guest rooms, including suites with lake views. Constructed from a 120-year-old landmark building the property boasts a rooftop pool with panoramic skyline views including Lake Michigan and Somerset, an American restaurant serving locally inspired cuisine. A great spot for runners to sit back and relax post race, with a dip in the open air pool to cool off.
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Venice Marathon – 26th October 2025
The Venice Marathon first took place in 1986 and now attracts thousands of runners every year. Starting in Stra, following the Brenta River past 18th-century villas like Villa Pisani, runners then cross the Grand Canal, pass the Zattere quays, St. Mark’s Square, and the Doge’s Palace before finishing at Riva Sette Martiri on the scenic Saint Mark’s Basin.
Where to stay: Il Palazzo Experimental
Il Palazzo Experimental boasts 32 elegantly designed rooms and is situated in Venice’s Dorsoduro district, approximately 1.7 km from St. Mark’s Square and within a 20-minute walk of the Rialto Bridge. This central location provides convenient access to various parts of the city, making it a suitable accommodation choice for participants and spectators of the Venice Marathon.
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Athens Marathon – 9th November 2025
Said to be one of the most challenging marathons in the world, The Athens Classic attracts thousands of participants from across the globe each year. The race begins in the historic town of Marathon, tracing the legendary route of Pheidippides, and culminates at the iconic Panathenaic Stadium in the heart of Athens—the site of the first modern Olympic Games in 1896.
Where to Stay: One&Only Aesthesis
One&Only Aesthesis, located on the dramatic Athenian Riviera in Glyfada is the collection’s first ever Greek resort. Offering 141 rooms, including 90 bungalows, 12 suites, 11 residences and two villas. Guests can immerse themselves in more tradition as the hotel embodies the glamour of 60s and 70s Greece. The property is also home to Guerlain Spa, with tailor-made treatments available to guests during their visit – ideal for post-marathon massages.
