16th Premier Suites To Open In Amsterdam- -prem Group Expands Portfolio Across Continental Europe With Flagship Dutch Property Due To Open In June 2020.
Dublin based international hospitality and hotel management company PREM Group is set to further expand its presence across Continental Europe as its 16th PREMIER SUITES is set to open in Zuidas, Amsterdam in June 2020. PREMIER SUITES PLUS Amsterdam will be located within the HourGlass Building on Buitenveldertselaan, Zuidas in the heart of the financial district of the city. The property is currently under construction and is expected to become one of the most iconic buildings in Amsterdam due to its impressive shape, materials used and imaginative architecture.
PREMIER SUITES PLUS Amsterdam will include 88 luxurious one-bedroom units, 26 two-bedroom apartments and 1 three-bedroom apartment. The units have been designed with the medium to long stay business traveller in mind and will be furnished with a fully equipped kitchen with combi-oven, microwave, hob, fridge, freezer, washing/dryer machine and coffee machine. They will also include a modern living area with a flat screen TV and luxury hotel bed from the Seventh Heaven range. Bathrooms are equipped with a power-shower and luxurious toiletries will be provided. A housekeeping service will be offered once a week. A reception team will also be available 24/7 ensuring a premium level of service and security is offered to guests.
CEO of PREM Group Jim Murphy said, “PREMIER SUITES are ideal for corporate relocations, giving longer staying guests the freedom and space of their own living quarters. They are also suitable for families and groups of friends taking a city break. The extended stay sector is growing rapidly globally, with increasing numbers of travellers seeking a more flexible and spacious alternative to traditional hotel accommodation, without having to compromise on the comfort and facilities they associate with hotels. We have extensive experience in the aparthotel space, this is in fact our second serviced aparthotel property to open in Holland under the PREMIER SUITES PLUS brand having opened in Rotterdam in 2017. PREMIER SUITES PLUS Amsterdam will be our 16th product within this offering and will in fact be our flagship property due to its luxurious finish, fit out and prime location.”
Zuidas is a rapidly developing business district which is situated along the Ring Road A10 South, between the Amstel River and Schinkel, a small canalised river. Many multinationals such as the Dutch multinational banking and financial services corporations and the World Trade Centre (WTC Amsterdam) are in this business area. It is also just 60 metres to the main train station making it an ideal location for international and domestic business travellers.
The developers behind the HourGlass Building is the Maarsen Group who commissioned architecture firm Dam & Partners with the design and Hurks with the construction. Along with PREMIER SUITES PLUS the building will include 21,000 m2 of office space of which 15,500 m2 will be occupied by the law firm Loyens & Loeff (among other tenants). There will also be 700 m2 of retail and catering space, bicycle storage and 148 car parking spaces.
The design of the building has been inspired by the work of Romanian sculptor, Constantin Brâncuși and shaped – as the name suggests – like an hourglass. The light stone facade and the warm use of materials give HourGlass a classic and international vibe. A large glass entrance hall will be constructed on Parnassusweg. The spacious lobby will be an impressive, light filled space and sets the tone for the rest of this contemporary building which will boast huge floor to ceiling glazed walls, commanding spectacular views across the river and the city.
The building is currently under development with some 400 construction workers on site in the current phase. The developers hope to fit the building out towards the end of March while PREMIER SUITES PLUS is planned to open in June 2020.
PREM Group is focused on strengthening its business in Continental Europe and currently operates 11 hotel properties in Belgium and 2 in the Netherlands. It also operates 25 properties across UK & Ireland. This brings their total portfolio to 38 properties, managing 2,990 beds and 1,300 employees under direct report.