Luxury News

Mimi’s Soho Arrives In London

Mimi’s Soho, the latest property by Lutz Strangemann, founder of Land Union Group that developed 4 of Berlin’s most stylish boutique hotels and owns a large portfolio of international real estate, just opened its doors to the London market. Enviably positioned within the very heart of Soho’s media and entertainment hub on Frith Street, Mimi’s Soho not only places guests in an iconic Soho townhouse but also at the doorstep of everything that central London has to offer.

Daring and distinct from the current local offering, the 58 rooms capture the soul of Soho`s boudoir heritage, with 6 different categories ranging from a Tiny Single (7m²) to a Mimi’s Lux (21m²). All rooms no matter what size share the same demand for quality with luxurious materials and high end finishes and bring a new definition to compact living with intelligent design solutions.

Creative, eclectic, unusual and fun, this enchanting urban hideaway is brimming with character and charm. A mixture of ornate windowless rooms and more traditional suites, the design is opulent with a strong boudoir flavour, interpreted with a contemporary touch.

All rooms have complete noise insulation and under-floor heating. The bathrooms are stylish and contemporary with marble and glass mosaic, pressurised rain showers, heated mirrors and Molton Brown accessories. Uncomplicated comfort is the name of the game with 5* German made mattresses and Italian Frette Cotton linen, USB ports, an in-room entertainment system with complimentary pre-release movies and dimmable lighting designed to enhance the mood. Lux rooms feature double glazed sash windows and deep sunken bath tubs that comfortably fit two!

Set across 6 floors and hidden behind its original Victorian façade is a full new build that has spared no expense and now reflects the vision and sensibility of its enthusiastic billionaire owner. The architecture and design for the interiors has been developed by the talented KDesign team which has already developed other hotels for the group like the Monbijou Hotel in Berlin with technical drawings from MorseWebb.

Strangemann comments: “We invest a great deal of passion in our projects – especially when it comes to hotels and we are looking at developing further hotels in London and are planning our first one in Manhattan. Our experience in real estate combined with our construction capabilities allows us to create exciting products in prime locations. Mimi’s Soho is a unique experience that is strongly distinct from the standardised chains not only due its design and build quality but our operational team which in the case of Mimi`s I am particularly proud of! They share passion and competence at equal level and add soul to the hotel which make it a joy to stay there!”

Enticing media creatives, budding fashionistas and city hoppers, Mimi’s Soho caters for the seasoned modern traveller who requires high quality hardware and a strong design ethos with moderate price-tag. Throughout the hotel, the use of eccentric bold colours and natural materials with marble and oak floors offer a level of luxury uncommonly synonymous with discreet urban living.

On the ground floor Henson’s Bar & Social with its frontage to Frith Street is welcoming not only hotel guests but also the local Soho trade. An intimate space, the ambiance evolves from a cosy meeting spot in the day into a vibrant cocktail bar in the evening, replicating the eclectic atmosphere of the capital and Soho`s heritage. The wide and creative drinks menu includes handcrafted cocktails ranging from ubiquitous classics to newer interpretations. Curated by Mimi’s resident liquid architect Adrien, an extensive wine list accompanies the creative cocktail menu. The reclaimed oak flooring, fireplace, bespoke furniture and natural materials add to the decadently inviting atmosphere that features tasteful original Art from Andy Warhol; Matisse, Picasso and other famous artists – pieces from the owners personal collection.

For those with a lust for London living, Mimi’s Soho offers all the key elements of a rewarding urbanite stay; accessible comfort, a great sleep experience and thoughtfully designed surroundings. With rates ranging between 150 to 300GDP Mimi`s offers an attractive addition and to the West End`s hotel scene and makes it a very smart choice.

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