The Prince Akatoki London To Open This September

StayWell Holdings, a subsidiary of Prince Hotels Inc. – one of Japan’s leading hotel and leisure companies – confirm its debut Prince Akatoki hotel, The Prince Akatoki London will take place in September 2019. After years of delivering unparalleled British luxury in the heart of Marylebone, award-winning hotel, The Arch London, located in Great Cumberland Place near Marble Arch, will undergo a full transformation into the inaugural, luxury hotel under the newly launched global brand aiming to provide luxury services with Japanese hospitality.

Mr. Masahiko Koyama, President of Prince Hotels, Inc. said “this new global brand name bares our flagship brand “The Prince” of Prince Hotels and aims to raise the awareness of Prince Hotels by making full use of the brand value of Prince Hotels in Japan. Akatoki is an old expression of Akatuki meaning sunrise, before dawn, a new beginning and speaks to a new time for Prince Hotels and Resorts, reflecting our international growth of the business.”

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Prince Hotels announced its first property under The Prince Akatoki brand with the acquisition of The Arch London in November 2018. Set for a multi-million-pound refurbishment, rebrand and repositioning, The Arch London, soon to be The Prince Akatoki London, will be the first of many The Prince Akatoki hotels worldwide, transforming Prince Hotels from Japanese hotel chain to a global hotel chain.

Mr. Simon Wan, President and Director of StayWell Holdings Pty Ltd explains that “the new hotel, will see travellers experience five-star hospitality with service performed from the heart, inspired by Japan and amenities that reflect key elements of the unique, refined and generous Japanese hospitality and culture. All 82 rooms and suites will receive a full transformation alongside the hotel’s lobby, public areas and food and beverage outlets.”

Hotel guests and Londoners alike will be encouraged to relax and recharge amongst light, tranquil, minimalist and meaningful interiors that hero craftsmanship and unparalleled attention to detail throughout, promoting mindfulness and tranquillity at every touchpoint.

The Prince Akatoki London will equally welcome a brand-new destination dining restaurant that will serve breakfast lunch and dinner. While the Japanese influence is unmistakeable, the hotel’s chefs will be inspired by international ingredients and the endless possibilities of fusion cuisine, bringing the best of West and East to the menus. In the afternoons, guests will be able to immerse themselves in a cultural experience: the signature Japanese Tea Service, whilst at night, a new destination bar focusing on Japanese Whisky and also a selection of sake, premium spirits and crafted cocktails will welcome those looking to settle and socialise with a touch of Japanese flair.

Encouraging guests to be mindful, contemplative and respectful of others, The Prince Akatoki London will enlighten guests with a luxury Japanese experience, encouraging them to slow down, be in the moment and practice the art of living.

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